Home / Resources / Creating a Self-Publishing Imprint

Creating a Self-Publishing Imprint

Creating a self-publishing imprint can reduce the stigma of self-releasing your own book.  Instead of having your book on one of the major self-publishing sites (Lulu, AuthorHouse), you can instead choose to print up your books independently under your own company brand.  Alternately, you could use a major self-publisher like Lulu to handle the printing and processing of your book and create your own separate imprint – possibly with its own website and list of authors.  A self-publishing imprint really depends on how it’s marketed: as an independent entity or part of a larger self-publishing site.

Note
: Technically, a publishing company prints up a book with a printer and an imprint publishes within a larger publishing house, but “imprint” is often used in both cases.

When you break it down, a lot of small publishers began as self-publishing imprints.  Take a press like City Lights – Lawrence Ferlinghetti chose to publish his friends (Allen Ginsberg’s Howl) and himself.  Would anyone claim this to be a self-publishing house?  Not likely.  A small press like Another Sky began by printing the novel, Click, written by Kristopher Young, who’s also an editor for the press.  When you visit Another Sky’s website, it appears as a full-fledged independent publisher (which it is).

Many imprints have started by publishing authors within a tight circle.  What separates an imprint from a self-publisher is the number of other books on the site.  Though bringing on other writers is an added expense and work-load, it offers instant credibility to the press as being a complete publishing house, even if an author is the main editor.

Even if you do not immediately have other authors published by the imprint, having the stamp of an imprint can lend the book instant credibility, as the book will have the appearance of coming from a legitimate publisher.  Readers and reviewers alike cannot list the thousands of independent publishers, so they will not likely know that the book has been self-published – certainly not as easily as if the book is stamped with the logo for Lulu or Author House.

Really, most independent publishers are a step above self-publishing.  This is not the case with major independent publishers like Soft Skull Press or Graywolf Press – publishers of this caliber are big small publishers, which can more easily garner reviews.  It’s often as difficult to be published by one of these publishers as at a major house.  There are hundreds of other smaller publishers that have as difficult a time getting reviews and interviews for books.  So even if you publish with one of these smaller independent presses, it will still be up to you to gather reviews and other press.  Creating an imprint can mean publishing your book immediately, learning about the marketing process, then potentially putting what you’ve learned towards publishing other writers.

How to Create a Self-Publishing Imprint

1.  Choose your printing method.  You can still publish with a major self-publishing house, but the type of cover you upload may depend on the type of package you order.  Some self-publishing companies may require their own logo listed, rather than your own imprint.  You need the ability to upload a completely original cover – not just a custom cover designed by the self-publishing company.

Select independent book printing: this is an option, not a prerequisite.  Printing up books ahead of time is more expensive than print on demand and requires storage and shipping yourself.

Some independent printers include:

Book Printing Revolution
RJ Book Printing
Easy Book Binding – at-home book binding (the SPR has yet to see this process in action so can’t vouch for the quality)

2.  Create an imprint name and design a logo
.  A custom logo maker like VistaPrint is an option for creating your publisher’s logo.

3.  Create a website: Before selecting the name for your imprint you should obviously check if it already exists – a simple Google search will do.  You should also check with a domain registrar if the URL for your press has not been taken.  This URL should be separate from your author site.  Self-publishers often offer a web page – but normally this is housed within the publisher’s site (such as Lulu’s Storefront) so you want something that is entirely independent from the self-publishing company.  Again Vista Print can help with web design, incorporating your logo design into the web template.

4.  Have a marketing strategy in place
.  This isn’t just important for your own book, but for any other authors you might bring into the fold.  Read Christopher Meeks’ guest post about setting up his self-publishing imprint, White Whisker Books.  It’s a good summary of the steps you need to take to market a publishing imprint.

  • http://www.thelmaharcum.com Thelma Harcum

    Hi!

    Your website is a wonderful resource for writers and book publishers.

    I have just started a new site withthe niche of success marketing and wrote an article on self- publishing. I would like to place your link on that site for my readers.

    My Best.

    Thelma Harcum

  • http://vistanow.net Dean

    Great resource regarding imprints. Since competition is so fierce, it’s important to stand out professionally. We also provide services such as custom logos, unique cover design and page layouts. Additionally we provide marketing packages to help generate that much needed exposure – as opposed to some self publishing companies that upsell you a poster design and cards, then leave you to yourself.

cialis 100mg. online cipro 500mg ingredients lexapro 15mg price prednisone 20mg sciatica cialis online naruciti generic propecia 4rx cialis generico efectos 600 mg cytotec lisinopril 40 mg info generic lisinopril drug zithromax 500 mg indicaciones order xenical generic wellbutrin okay acheter viagra 25mg lasix generic name danger levitra 40 mg cheap viagra online generic viagra manly medication online viagra 100mg viagra uk cialis 10 mg effectiveness blue generic wellbutrin soft cialis 200mg two 20mg cialis buy nolvadex delhi clomid order online buy 30 mg prednisone cheap zovirax tablets tetracycline 250 mg acne tadalafi cialis 500mg generic lexapro mylan xenical buy nz taking 2 10mg cialis strattera 50 mg cialis generic timetable prednisone posologie 5 mg cytotec 600 mg generic name clomid take 2 viagra 100mg generic lexapro hives buy cialis wholesale doxycycline acne online awp viagra 100mg prednisone 20 mg 5 days viagra 20mg price lasix 40 mg online prednisone 5mg dosage generic viagra 200 mg taladafil cialis 80mg cialis 5 mg 20 mg zovirax 400 mg tabletas hydrochlorothiazide triamterene generic lexapro 5 mg breastfeeding 40 mg levitra online cialis gel buy strattera 10 mg nonstimulant cialis caverject 120 mg xenical 120 mg acheter xenical generic eu buy single viagra buy amoxil canada cialis generic information online buspar precio lisinopril 20 mg 100mg viagra dose buy phenergan canada buspar 10 mg information order synthroid canada refrigerate generic bactrim lexapro gotas 10mg diflucan uk buy online clinic cialis beipackzettel cialis 20mg cheap augmentin 875 melbourne buy levitra buy viagra cebu clomid generic viagra online colombia generic zovirax 400mg viagra 25 mg preisvergleich synthroid dosage 150 mg cipla clomid 100mg generic metformin 500 mg 1500 mg tetracycline beli clomid online celebrex 100 mg indicaciones cheap propecia reviews viagra generika 50mg viagra buy nottingham generic 25mg viagra costco generic diflucan doxycycline generic image propecia uk order 50 mg doxycycline blepharitis synthroid mg buy cialis review xenical buy winnipeg cialis online cheap round generic viagra cipro xr 1000mg buy nolvadex europe doxycycline bipolar disorder generic viagra 24 h viagra 50mg effect zithromax 500 mg opis price generic viagra viagra precription online metformin atid 1000mg viagra 500mg online difference cialis 5mg prednisone dogs online online propecia forum nexium 40mg programa buy msd propecia prednisone veterinary buy buy propecia 5 mg generic lexapro 5mg synthroid 0.112 mg 60mg lexapro 5 mg cialis prices zoloft 25 mg tabs levitra 20 mg doses lisinopril 0.5mg xenical 250mg cipro 500 mg kullanimi 250 mg clomid zoloft 25 mg ocd use viagra 50 mg cialis 5 mg pret buy diflucan sample generic strattera pills 80 mg strattera cost zithromax 100 mg 1 tablet priligy generico forum cialis 5mg enough buy Cialis 90 pills wirkungsdauer viagra 50mg omg viagra cialis 10mg 20mg buy amoxil uk buy levitra brand buy strattera 60 mg viagra 150 mg india lexapro 10 mg buy 120 mg of nexium generic viagra 150 mg. false cialis 100mg generic lisinopril tablets order glucophage xl clomid 12.5 mg testosterone propecia studie 025 05 1 mg buy viagra alternative lexapro 5mg generic nexium sobres 10 mgs lexapro 10 mg overdose cheap kamagra.com metformin sr 850 mg kamagra 100mg term online viagra indonesia phifer viagra online cheap cialis ireland generic cialis zoll priligy online pharmacy citalopram 40 mg daily doxycycline bp 100 mg glucophage 850 mg posologie order Levitra 20 mg 3 day 10 mg prednisone prednisone 35 mg actavis wellbutrin generic buy generic celebrex buy nexium generic kamagra jellies cheap buying levitra mexico generic cialis lowestprice celebrex 200mg beipackzettel cialis 2.5 mg generic cialis cena 5mg cialis 20mg cc buy synthroid 100 mcg lexapro 10mg high generic viagra international cialis black 800mg strattera 100 mg generic buy zithromax 500mg cialis generico buy wellbutrin generic teva nexium 40 mg halbieren buy cream viagra zoloft sertralina angenerico buy clomid now venta online xenical viagra 100mg fta 12 cialis dosage 50 mg 40 mg cialis online online cialis brand generic viagra 123 reviews generico do cipro 500 cialis buy france glucophage 1000 generico lexapro 10 mg cena lasix 40 mg furosemid 50mg clomid failed generic valtrex ingredients zithromax 500mg tablets viagra 200mg online cialis 20mg kohlpharma clomid 100mg ed lasix 20 mg pills diflucan 2 pill 150 mg taking 50 mg clomid dapoxetine generic name guaranteed cheapest kamagra cialis online biz strattera 100mg price zovirax 40mg sandoz generic wellbutrin harga cialis 80 mg prednisone 10 mg pill viagra 150 mg chattanooga buygenuine cialis viagra de 50 mgs viagra tab 100mg cibla generic propecia buy Cialis 120 Tabs clomid 50mg manufacturer cialis via mailorder clomid 50 mg prezzo lasix m 20 mg comprare xenical online nexium generic 80mg. buy online zithromax cialis softabs generic ttc clomid 50mg thuoc levitra 20mg watson 347 12.5 mg hydrochlorothiazide cialis premium generic glucophage 500 mg beneficios wellbutrin generic mylan cutting 10 mg cialis propecia 5 mg dangers cialis take 2 5mg valtrex cheapest sample cialis 2.5 mg clomid 50mg musculation buy cialis japan cipla 150 mg viagra buy viagra eu order cheap valtrex viagra buy montreal amoxil 250 mg used lexapro 15 mg reviews xenical 120mg alternative doxycycline 15 mg cialis 20 mg 90 tablet zithromax 1200mg prices buy cialis budapest cheap viagra shop order cialis line hydrochlorothiazide 20 mg cheap cialis 40 mg cialis tablets generic cialis 10mg cena viagra generico eurofarma nexium 20mg pret cialis online 5 mg xenical generico brasil kamagra 25 mg tablet zovirax 5mg cream cheap 5mg cialis prednisone 5 mg effects generic zoloft problems augmentin 312 mg 5 ml amoxil 250 mg suspension cheap viagra .50 cents bijwerkingen nexium 40 mg pastillas xenical 120 mg diflucan 200 mg dosage buy xenical australia viagra 25mg work cheap clomid 50 mg valtrex order online diflucan 150 mg бra to buy doxycycline viagra online contrareembolso acheter viagra online order cialis 50 mg 200 mg zoloft overdose levitra generico ultrafarma prednisone dosage 25mg strattera generic drug viagra order internet cipro mgs erythromycin 250mg bd celebrex capsule 200mg nexium o generico glucophage cheap buy 5mg cialis cialis online as clomid compresse 50 mg viagra online xplosion viagra 25mg dose buy viagra orlando mg for viagra mg in viagra synthroid .15 mg viagra kobra 100mg augmentin 675 mg prospect clomid 100mg cramps buy cialis cheap doxycycline 100mg disease nexium 20 mg bijwerkingen levitra 10 mg kullananlar cialis 20 mg posologie viagra 10mg price metformin 100 mg reviews triplets clomid 50mg generic vs levitra augmentin 875 mg tablet propranolol 20 mg tablets diflucan 150 mg gardnerella viagra 100,3000 mg strattera pill mg generic lexapro oral cialis 10 mg controindicazioni cytotec online kaufen cheapest viagra 25mg levitra 20mg berichte buy viagra queensland order viagra london lasix 20 generico taking 300 mg viagra generic levitra reliability metformin actavis 500 mg gen viagra 150 mg 200 mg of strattera metformin xr 1000mg celebrex pfizer 100mg viagra 100 mg effet viagra online legit .5 mg propecia results generic cialis bulk generic periactin cyproheptadine generig viagra 50mg phenergan 12.5mg iv order cialis online buy 20 mg cialis buy lexapro mastercard kamagra online erfahrungen discount prednisone 60mg cheap viagra 50mg durata cialis 10 mg glucophage 1000 mg overdose cheap viagra 25 zithromax 500 mg cvs order levitra india buying cialis singapore viagra generic philippines zithromax generic form 30 mg lexapro withdrawal generic brand valtrex cialis canada 20mg lisinopril 5mg levitra online 20mg prednisone 20 mg watson generic actoplus metformin celebrex 200 mg prezzo 50 mg cialis levitra 5mg purchase lisinopril 20 mg online online diflucan 10mg nolvadex daily will nexium generic viagra online rating cialis 5mg 28 tabletten viagra chemist online lasix 60 mg tablet augmentin bid 100mg buy nexium discount cipro generic 500mg 200 mg viagra fine 1.25 mg synthroid generic valtrex dosing cipro cfcmg cialis split 20 mg diflucan 200 buy mejor cialis generico levitra 20 mg tablets why 40mg lexapro augmentin names generic lisinopril 20 mg spanish amoxil 500 mg generic nolvadex 10 mg tab watchcheap levitra net buy propecia wholesale generic propecia price 5 buy bactrim generic lisinopril 10 mg ratiopharm buy cialis joburg zithromax 500 mg filmtabl viagra generico torino mastercard viagra 150mg viagra cheap discount cialis 20 mg prijs buying cipro online bijsluiter xenical 120 mg 50 mg zoloft libido generic levitra 2.5 propranolol 160 mg anxiety propranolol er 80 mg cheap kamagra gels cheap levitra online farmacia online cialis generica cialis paypal priligy 60 mg tablets buy clomid privately cheapest propecia forum clomid 50mg turkce valtrex generic fda take 2 100 mg viagra amoxil 250 mg tabletas viagra india cheap buy cialis 200mg lisinopril 12.5mg buy legit nolvadex kamagra 100mg 4 st generic cialis cyprus augmentin bid 875 125 mg cialis 5 mg nedir doxycycline mg dosage cialis fass 20 mg nolvadex research buy cheapest nexium canada zoloft online pharmacy 1000 mg metformin hydrochloride cipro tendon disorder starting zoloft 50mg cialis pharmacy online cialis 20 mg jordan zithromax 400 mg infarmed cialis 5mg drug doxycycline 100mg tricare 5mg cialis dosis propranolol 10 mg prednisone mylan 5mg augmentin 400mg augmentin es 600 mg 24 hour cialis online montreal viagra buy cialis 200 mg india valtrex 500 mg tablets cialis 20mg korea kostprijs levitra 20 mg viagra peru buying buying metformin online generic levitra difference buy propecia walgreens nexium 40 mg prospect prednisone dosage 4mg levitra 10mg buy order cipro uk buy zoloft forum thuoc zoloft 100mg precio celebrex generico 25mg viagra cialis 20 mg online generique cialis 10mg levitra apotheke online wellbutrin 20 mg 200 mg brand cialis cialis 1800 mg review buy cialis 40 mg cialis 50mg tadalafiili prednisone 10mg arthritis 10mg daily cialis viagra no generica 800 mg chinese viagra 200mg zoloft day diflucan 150 mgs erythromycin 400 mg tablets 5mg lexapro panic cheapest viagra 50mg nexium highest mg diflucan 50mg dosage clomid pharmacology online buy metformin er cialis buy review online viagra online levitra packungsbeilage online propranolol generic inderal online pharmacy zithromax gebruiksaanwijzing cialis 20mg cialis 20mg erfahrung cialis 20 mg 2 buying cialis tablets doxycycline hyclatete 10mg cialis bayer 20mg generic levitra facts lasix 500 mg tablets clomid mg