Wow. You might have heard of Pottermore already – the new internet venture for the Harry Potter franchise – but may have thought it was a product of her publisher. The Pottermore site is being completed via a partnership with Sony, but the ebooks will be released as part of her own imprint. The biggest publishing phenomenon on the planet is now a self-publisher.
After a week of heavy speculation, JK Rowling has revealed that she is to self-publish the e-books to her mind-bogglingly successful Harry Potter series through her newly-announced proprietary platform, Pottermore.
While self-publishing in itself is not new — Stephen King has been distributing self-published chapters since 2000 and others, including Amanda Hocking, J.A. Konrath and more recently John Locke have sold millions of copies through the Kindle store — Rowling is without a doubt the single most significant author to have turned their back on established publishing houses at a time when the industry is in limbo and the tools are available to create meaningful and innovative digital publications untethered from a small stranglehold of publishers whose businesses are built upon the printed page.
I need to play devil’s advocate for a minute, because weird as it may seem, I actually feel bad for her publishers (Bloomsbury and Scholastic). The article goes on:
Rowling stands to make significantly more money by selling her e-books directly than if she sold them through her publisher. Authors generally get anywhere between a few and 10 percent of royalties from printed book sales and anywhere between 20 and 40 percent on e-books. If they self publish through the likes of Amazon, they can get as much as 70 percent of revenues (with the remainder going to the e-book store). Selling direct to fans also means that Rowling will benefit from demographic data and contact details traditionally safeguarded by the publisher or retailer.
This is true, but JK Rowling does not need the money. She is worth a billion dollars. I can’t of course know all of her motivations, but her traditional publisher did make the Harry Potter dream a reality. Of course, she’s already made them boatloads of money, so she doesn’t really owe them anything, and the Pottermore site itself is going to be profitable.
Rowling will also be paying a percentage of ebook sales to her publisher – so pure self-publishing this is not, but this will be for “marketing and promotion support.” In other words, the publisher becomes the contract worker for the author, rather than the other way around. She will own the rights to her own work, control the percentage she pays to Scholastic, as well as control the types of distribution. All these are the basic principles behind self-publishing: the author assuming control. Once a writer becomes a brand, there is less need for a publisher – but these branded authors are the ones that traditional publishers need most to stay afloat. When both new and established writers start self-publishing, there’s not much left for publishers to turn a profit.
In all, this just upended the publishing industry: Harry Potter and Pottermore Publishing Rights © J.K. Rowling