Home / Resources / eBook Marketing: Include Live Contact Information in Your eBook

eBook Marketing: Include Live Contact Information in Your eBook

One of the most important things you can do in this ebook world is to provide your reader with your current contact information. I monitor over 50 authors and ebook experts blogs on a regular basis and finding their contact links is quite a challenge.

Surprisingly, I find the same problem in the current ebooks that are being published. If they do include link information, rarely is it a live link.

I feel the authors are missing a large marketing opportunity. Here are some ideas you may want to consider.

Different Products

One of the things I have been harping on for the last several years is that a traditional paper book is a different product then the ebook version, especially the pre-content information.

In fact, this information should be different between your retailers. Yes, you should have a different version of your ebook for each vendor. Whether it is Amazon or Barnes and Noble or Smashwords, they should have a different version of the ebook. Not the story or the major content but the front end of the ebook.

In other words, the ebook should not be just a copy of the paper version.

Contact Page

An easy way to keep in touch with your reader is to include a Contact Page in the front of the ebook. You know, one the reader can use to access your major contact points. The continuing communications with your followers should be a major part of your marketing effort.

Here is an example of the one I have in my novel, “Call Off The Dogs.”

Your Ebook can be updated

The ebook lives on the fast moving Internet. Internet addresses and links included in ebooks will change and new communication points will definitely come along. In fact with the long life of an ebook, it is a reality. Wait a minute. Your ebook can be updated anytime you want. Just make the change and re-publish.

In contrast, once the paper book hits the shelves, any link to the Internet is cast in concrete. That’s not the case with your ebook.

Ask for a review, twice

You might ask me the following question after looking at the example above. I see a link to help my reader enter a review of my ebook. What is that all about?

You should give your reader easy access to your buy page to let them review your book. Just include it on your contact page.

Once the buy is done, most readers don’t go back to the buy page. Add this link to the contact information in the front of your book. Give them an easy way to write about your ebook.

To top it all off, ask them again for a review at the end of your ebook.

In a lot of cases, authors are still not providing live links to the outside world to help the readers keep in touch.

Don’t miss this marketing opportunity. Keep your contact information up-to-date in all your ebooks. It is just an upload away.

What do you think about adding a Contact Page to the front of your ebook? Will publishers buy into this concept? Have I missed anything you would like to add the to Contact Page?

Follow Me on Twitter: @jimhbs

Or EMAIL at: jim@jamesmoushon.com

View my website: James Moushon – Mystery Writer

Or visit my blog: The eBook Author Corner

Check out my Jonathon Stone Mystery Novel: Call Off The Dogs

NOTE: The examples in this blog are displayed as an image (to keep borders to resemble a book page) and do not have live link to accommodate the blogging software.

  • http://www.amburns.com A.M.Burns

    I know several authors who don’t even include contact info on their own webpages. Since my first ebook, I’ve made sure to include contact information on the front end and back end of my books, and don’t forget the marketing option on the back end. Someone just finished reading your book and liked it, then by all means make sure they know there are others out there and include links so they can buy them. As you said, this is another spot where the files loaded for each seller will be different. It’s not polite to be marking for an amazon purchase through other companies.
    Great article, thanks for sharing.

  • http://www.selfpublishingreview.com/members/jimhbs/ James Moushon

    thanks for the comment. as i try to work with ebook authors, i am always surprised how difficult it is to find their contact information on their blog or website, especially email addresses. you can’t say much in 140 characters.

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    You always include useful information in your posts, James. I hadn’t given a thought to asking in my ebooks for a review, and providing the reader a link to a place where the review can be posted. Of course, some writers might discover they shouldn’t make it so easy for a reader to leave behind a one-star review. “The first 5% of this book convinced me never to attempt to read this so-called author again.” Ouch.

  • http://www.selfpublishingreview.com/members/jimhbs/ James Moushon

    it is all in the eye of the beholder. my next blog addresses the importance of Book Reviews. i’ll post it next week. good hearing from you Ron.

  • ABE

    It occurred to me that a short list of the most popular tags, along with the logline for your blog, would be a good thing in the contact information for the blog. Something like:

    “Visit my blog at …………. where I rant about life in general, and writing in particular (Most popular tags: Plotting scenes, aquaculture, alternative marriages)”

    thus giving yourself a little ad as to what a reader might find at the blog.

    I haven’t gotten to writing front matter for real yet, but all your points are appreciated – and each book should go on the long list of things to update when/if you change any of your contact information. Thanks!

  • http://www.selfpublishingreview.com/members/ronfritsch/ Ron Fritsch

    James, this post was quoted in The Passive Voice (http://www.thepassivevoice.com/) in its updates today, Sept. 10, 2012. Congratulations!

  • http://www.judythewriter.wordpress.com Judythe Morgan

    James, your points are well taken. In my experience, Amazaon KDP won’t allow “live” links in e-books published through them.

    I include contact information in my author bio, but there’s no click-abiity allowed.

  • http://www.selfpublishingreview.com/members/jimhbs/ James Moushon

    Judythe. thanks for the comment. i use KDP and haven’t had a problem. check the way you’re doing it. i just check another non-fiction book that had live links all thru the ebook.

    the link must be dropping off somewhere in the process.

  • http://navigatingalzheimersdisease.com Ray

    This is fantastic information that I will be implementing. I have just about completed my first e-book for caregivers of Alzheimer’s Disease and other life altering illnesses. I thought I had covered all the bases, having researched extensively how to write, publish and market e-books. The content you provided here is exceptional. Not only is it relevent, but it covers what the ‘how to’ publishers, whom I have read missed. Thank you sincerely!


  • http://www.russellbittner.com/ Russell Bittner

    Some excellent suggestions here, James. Thanks for posting this article (which I found via “The Passive Guy”).

    I, for one, had never considered either: (1) posting contact information both at the start and conclusion of my novel(s); or (2) asking the reader for a review and actually giving him or her a direct link to the site at Amazon.

    Even now — I have to confess — I feel a tad queasy about the notion. It somehow seems a little pushy, a little presumptuous.