Home / News / Print Still Matters

Print Still Matters

This is pretty bad news for self-publishers, given that many self-publishers are digital-only:

Sixty-one percent of book purchases by frequent book buyers take place online, but only seven percent of those buyers said they discovered that book online, while physical book stores account for 39 percent of units sold and 20 percent of discovery share: the stats come by way of new research from Peter Hildick-Smith, the founder and CEO of the Codex Group, which tracks frequent readers’ book-buying behavior. At the Digital Book World conference in New York on Thursday, he said that discovery and availability are being “decoupled” online. In other words, readers are likely to go online to buy a book after having learned about it elsewhere.

This recalls the study showing that people are more likely to buy something if they touch it.

Participants in the study were shown an inexpensive coffee mug, and were allowed to hold it either for 10 seconds or 30 seconds. They were then allowed to bid for the mug in either a closed (where bids could not be seen) or open (where they could be seen) auction. The participants were told the retail value of the mug before bidding began ($3.95 in the closed auction; $4.95 in the open auction).

The study, detailed in the August 2008 issue of the journal Judgment and Decision Making, found that on average, people who held the mug for longer bid more for it — $3.91 to $2.44 in the case of the open auction and $3.07 to $2.24 in the closed. In fact, people who held the mug for 30 seconds bid more than the retail price four out of seven times.

Feelings of ownership develop fast
“The amazing part of this study is that people can become almost immediately attached to something as insignificant as a mug,” said study leader James Wolf, who began the work while he was a graduate student at Ohio State. “By simply touching the mug and feeling it in their hands, many people begin to feel like the mug is, in fact, their mug. Once they begin to feel it is theirs, they are willing to go to greater lengths to keep it.”

Reviews, excerpts, and the like only do so much – people need to feel what it’s like to own an item before buying it. This sort of flies in the face of the idea that the concept of ownership is changing. Post-mp3 and post-internet, people don’t need to own solid objects the same way they once did.

What’s really causing this strange new behavior (or rather, lack of behavior)? Generational segments have profound impacts on perception and behavior, but an “ownership shift” isn’t isolated within the Millennial camp. A writer for USA Today shows that all ages are in on this trend, but instead of an age group, he blames the change on the cloud, the heavenly home our entertainment goes to when current media models die. As all forms of media make their journey into a digital, de-corporeal space, research shows that people are beginning to actually prefer this disconnected reality to owning a physical product.

What may be happening in some cases is people taking a look at the print book in-store only to buy the ebook later. Given that bookstores are going away, this isn’t a totally crushing concern long-term, as more and more people won’t even have the option to check out a book in-store before they buy it. Digital Book World’s advice that there needs to be more brick and mortar bookstores is a nice idea, but given that people are making purchases online anyway, even after setting foot in a store, means this idea is unsustainable. The other idea of increasing reader reviews doesn’t really solve the problem either – and this is totally out of a writer’s control, no matter how big of a promotional blitz there has been.

My guess is that this is a short-term problem. Old habits die hard, and as ebooks become more and more commonplace, people’s buying habits will also change. But in 2013, having a print edition is still important – and an in-store tour is also a good idea so people can lay their hands on a book, even if they buy it later.

 

  • http://averyhurt.com Avery Hurt

    “Old habits die hard, and as ebooks become more and more commonplace, people’s buying habits will also change.”

    I think you are spot on with that. But as you say, meanwhile . . . .

  • http://www,knittingisglutenfree/wp Lee Bernstein

    This is excellent, and I may be in touch later this year. I am writing a book for Cooperative Press. In it, I discuss hard copy vs. digital. A quote or two from here might come in handy.

    Thank you for your insights.

    Lee

cialis online pagamento alla consegna viagra chennai tijuana pharmacy medications amoxicillin dosage viagra onlion holand diovan generic date available prilosec coupons printable 2014 buying viagra at chemist buy viagra from mexica or canada tadalafil dapoxetine tablets india buy progyluton online xalatan no prescription sotalol dose for atrial fibrillation deltasone 20mg hydrocodone 365pills complaints against doctors dianabol cycle doses esquina carlos gardel argentina dormidina information society viagra without script raloxifene drug interactions estradiol tablets vs estradiol patches viagra generic online in america canada pharmacy 24 hours diane von furstenberg luggage salbutamol information drug i need to buy viagra mirapex lawsuit mirapex restless leg syndrome buy eli lilly brand cialis strattera side effects zyvox 600 mg coupon trental 400 para que sirve nexium nz indian viagra medicine vilches ferreteros provera without prescription tadalafil 20 mg sublingual cialis over the counter champix smoking tamoxifen weight gain or loss laxifen dosis de amoxicilina amoxicillin europe levomax 500 uputstvo liposafe ingredients in nyquil zanaflex side effects tizanidine new simvastatin warning cytotec cyprus meridida uk purchase levitra with check atomoxetine vs adderall buy 100 ml viagra cipla india suhagra 100 cardinal health jobs radcliff ky cialis last longer doxitab tablets with windows zinoxime vial necklace qsymia price clorfenamina compuesta diflucan dosage for vaginal yeast infection cialis non generic online levofloxacin hydrochloride tablet ovral birth control patch elsalvador pharmacy how to buy viagra online from canada celecoxib mechanism of action ppt how to get accutane exelon patch side effects information mexican pharmacy testosterone cream buy antibiotics online zenegra 100 provigil online propecia price australia zanaflex addiction losartan 50 mg tablets lopressor generic avana skyway apartments lease now cheap canadian hydrochlorothiazide irbesartan hydrochlorothiazide 300/25mg online rx relief card dapoxetine canada cialis for men adalat cc 30mg micardis medication side effects neurontin for pain control voltaren side effects weight gain compare prescription prices in florida lamisil tablets for nail fungus colchicine gout prophylaxis order salbutamol express shipping aleve dosage naproxen aricept drug sildenafil produced in lebanon acheter solupred en ligne vpxl results is superdrugsaver legit femara infertility diflucan killing candida side effects buy tadacip india paxil withdrawal symptoms side effects democratic socialism sureway construction alberta septra antibiotic side effects buy viagra with mastercard vermox dosage suspension viagra 100mg instructions lopid 600 mg efectos secundarios proscar 5mg 30 prazosin side effects weight gain revatio 20 mg generic seroflo 250 side effects unisom sleep tabs side effects pregnant man thomas beatie before and after can i take avelox for uti mincorp inc prevacid dosage for infants cialis livraison en 24 h orlistat over the counter canada hydrochlorothiazide pills for sale viagra brand cheap hydrodiuril hydrochlorothiazide dose vosteran removal windows 8.1 norfloxacin 400mg uses haloperidol 5 mg tablet plavix generic date 2012 adipex weight loss reviews kamagranow forum shops mupirocin uses for acne buy telfast online uk flagyl antibiotic used to treat bacterial vaginosis doxycap capsule crm premarin lawsuits ovarian cancer aprovel irbesartan 300mg careprost online canada sales cialis generic finasteride 1mg 24hr pharmacy no perscription where to buy vibramycin syrup buylowdrugs canada post doxylamine succinate side effects elderly lavestra penis enlargement cheap clomiphene buspirone hydrochloride vs xanax remeron antidepressant dosages onelinepharmacy netherlands proviron side effects nolvadex med cab reviews motrin 800 ibuprofen identification alendronate sodium 70 mg price protonix side effects protonix 40 mg nimesulide extended release tablets albendazole dosage colchicine medication for gout mercadolibre venezuela i need a prescription for effexor para que sirve redustat reglan 10mg uses ciprofloxacin hcl 500mg cure chlamydia cassava pills indinavir mechanism of action vytorin 10 40 mg adipex diet pills 37.5 espn viagara glipizide 5 mg extended release cialis walmart viagra usa without a prescription warfarin coumadin and cranberries buy viagra india no prescription paypal flomax cr 0 4mg effets secondaires amazon propranolol brand viagra online canadian pharmacy aciphex coupons rebate coupon vitamin b12 deficiency symptoms children 40 viagra pills for 100 dollars 24 hour medstore levitra usa online info kelnor without prescription ketazol tablets at walmart e20 tablet for premature ejactulation mebendazole 100mg chew tablets no 1 pharmacy viagra professional difference buy cortisone injection healthyman co baytril antibiotic dosage for dogs signs of zanaflex overdosezanaxzantac buy doxycycline acne sinequanone hong kong stores online flexeril generic for nifedipine dosage in pregnancy diovan side effects valsartan atarax 25mg hydroxyzine levoxyl recall 2015 ford coumadin antidote protamine sulfate lasaoren computer virus escitalopram vs lexapro vs xanax fluconazole 100mg uses viagra frau kaufen buy viagra online next day delivery buyfinasteride with a master card mometasone cream side effects mail order predsion accutane long term side effects brain buy bisoprolol hctz online commander viagra canada bupropion weight loss dosage what is clorfenamina compuesta cyproheptadine no rx next day amsa fast 120mg ebay viagra for sale online buy generic viagra europe viagra delhi sesxy sciop viagra discount online asthma inhalers viagra 100mg preisvergleich viagra side effects drugs metronidazole obat apa bystolic side effects patient reviews ortho 777 online without a prescription kamagra chewable tadalafil pay with paypal thalidomide multiple myeloma treatment flexidol tablet hotels phentermine adipex buy online buy meloxicam for dogs uk where to buy clomid cheap desyrel trazodone hydrochloride ritalin dosage in adults for narcolepsy isoniazid side effects dose anxiety definition apa sildenafil citrate review altace medication sildenafil bull 100 ranbaxy pharmaceuticals products apertium wiki answers cytotec in malaysia pharmacy lamictal side effects bipolar disorder xenical mail order india can i get viagra in morocco cheap cialis from india fluconazole over the counter walgreens levofloxacin 500 mg usage cialis generic sold in u s prozac no rx mastercard esomeprazole 40mg cap aspirin and pregnancy induced hypertension latisse for eyebrows exelon corp opportunities people culture viagra without side effects dutasteride 0.5 mg where can i order domperidone where to buy roaccutane viagra professional no prescription levaquin antibiotic and alcohol champix tablets side effects cialis n0 prprsscription best buy viagra lexapro weight gain lexapro side effects neotrex vs accutane order teva generic betnovatec cream mircette birth control tylenol 4 codeine vs tylenol 3 buy navidoxine uk piroxicam medication fasigyn 500mg mexico online generic viagra mastercard simplotan tinidazole side effects water pills for bloating robaxin dosage for adults metformin weight loss success stories 100 mg viagra price walmart yasmine akram imdb cialis online 5mg powerpill 100 escitalopram 10 mg buy sildenafil citrate tablets 100 mg buy tadacip 20 mg cod pharmacy online cilis wiarga levitra non prescription tadalafil glucophage 500mg information fasigyn tablets information pills that get you high motrin 800 ibuprofen cost astromenda uninstall how to take cialis c20 samonas realty portsmouth nh best antibiotic for uti micardis generic january 2014 atarax side effects dose mail order drugs from canada discount cialis 5mg eprex 40000 subutex withdrawal during pregnancy para que sirve la sertralina norvasc 5 mg uses zithromax z pak online rhinathiol syrup for children diclofenac sodium ophthalmic solution avelox dosing for uti dublin pharmacy to sale kamagra wo bekomme ich viagra ohne rezept generac ciallis ritalin and alcohol interactions cymbalta medication for fibromyalgia captopril dosage information buy promethazine codeine syrup uk spiriva side effects capsule erection pictures seroquel xr astrazeneca ibuprofen 800mg dosage ordering domperidone online citrate of magnesia for colonoscopy prep buy alli offshore source of canadian viagra finasteride generic visa haloperidol 5mg side effect illegal viagra purchase letrozol antabuse side effects disulfiram side motilium dosage for babies remeron antidepressant mirtazapine side effects viagara in three days magnesium sulfate for preeclampsia newport gwent viagra nitrazepam dosage of tylenol pravachol lipitor cialis daily 5 mg pravachol without prescription medrol dose pack side effects in elderly malaseb pledgets medicated pads super viagra deutsch vira tadalafil capsules cialis uk 40mg can you buy viagra on line nimesulide drug danazol drug interactions drug furosemide medication side effects methotrexate online no rx google furosemide no prescription alendronate side effects webmd actos warning recent fluoxetine hcl side effects need a good safe site to order viagra how come lumigan 0.03 discontinued floxin otic accutane prescriptions buy azithromycin 500 single dose kamagara oral jelly genuine online colchicine treatment for gout blycolin groep sleuyter buylowdrugs canada flag artane side effects medication no sscription pharmacy diflucan dosage for yeast infection in children ed pills online pharmacies that carry domperidone why was etodolac discontinued viagra capsule flagyl online no prescription clavamox no prescription strattera side effects in men relafen nabumetone medications 1477 finasteride cefaclor 500mg for urinary tract infection cipro antibiotic treatment drugs prozac without a perscription aldactone online no presc flow max where to buy canesoral reviews 50 levitra rezeptfrei holland bupropion hcl 150mg side effects sildegra nedir llc buying medicaltion online anti anxiety drugs canada buy fluoxetine online no prescription pregnant baby farmacias usa online estrace cream garlic mashed potato recipe prozac and alcohol use online drugstore viagra seroquel medication dosage flomist cipla pharmaceuticals vasotec contraindications for electrical stimulation viagra for sale in ireland anxiety definition buy letrozole no prescription zestoretic side effects lisinopril recall sustiva side effects efavirenz side noroxin dosages hardon definition of socialism terbutaline sulfate and pregnancy vitamix reviews qvc viagra orders finasteride 1 mg prices buy lexapro online 24 hour delivery tadalafil discount viagra for sale in hong kong medical in urdu accutane online pharmacy paxil withdrawal symptoms length buy anafranil online canadian prescription drugs online roacutan en miami cialis 10mg uk cheap antibiotics cipro zofran for children vomiting comment du kamagra cipralex ohne rezept what happened to online pharmacys buy tadalafil on line jasmine sanders wikipedia cephalexin 500mg side effects metrotab church chattanooga tn hotels insulin syringes and needles buy cialis from canada online walgreens take care clinic locations missouri cardura xl package insert reglan side effects in infants propecia walgreens suhagra 100 rx canada cheap abortion pill arthritis pain relief cream reviews cheap canadian drugs online amantadine 100mg brand name liposafe baguette avapro blood pressure medicine dosing pregnancy test calculator cheap pharmacy forclomid plavix side effects patients antibiotics online paypal metformina 850 dosis recomendada can you buy diflucan over the counter cheap viagra sams clb happy shop sildenafil leponex drug lavestra tablettail pastillas disgrasil using anastrozole bodybuilding metoprolol succ er 25mg side effects saroten retard 50 mg keppra 500mg levetiracetam cialis kantucky online scammers promethazine tinazol cream puffs brand levitra discount mebendazole dosage for adults estradiol blood test for men catafast 50 mg viagra misoprostol fast shipping cyproheptadine recreational amoxicillin for sinus infection during pregnancy order cialis online usa nimesulide and paracetamol tablets sumo thalidomide side effects drug precose dosage of benadryl cvs near me alesse birth control pill information thyroxine binding globulin test ornidazole injection rogaine for eyebrows side effects metrogel 0.75 vaginal gel ciprofloxacin sales asthma inhalers online canada canada orlistat otc erectalis 20 cheap online viagra without a prescirption lotrel generic available advantage car rental phone number thalidomide multiple myeloma dexamethasone berifen medicinal plant rimadyl 25mg dogs dosage non prescription cialis canada tetracycline shortage 2012 aciphex medication side effects buy lamotrigine in mexico lamictal rash rumafen gel stain septrin side effects xlpharmacy medications during pregnancy metoprolol tartrate 25mg buying levitra online kmj radio ads viagra sustiva side effects efavirenz/emtricitab/tenofovir milanuncios barcelona vs villarreal 2015 effexor reviews medication euthyrox 50 ug pinamox caps 500mg amoxicillin for sinus pharmacy online med altace 10 mg dose where can i purchase periactin pills xanax alprazolam dosage amounts nizoral cream boots metallica one lyrics abilify coupons and discounts avelox antibiotic dosage cialis 20mg preis pil perancang yasmin untuk ibu menyusu canadian pharmacy in north miami beach cockapoo information about breed maxalt side effects doctor