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Guy Kawasaki On Artisanal Publishing


I recently read Guy Kawasaki’s book APE: Author, Publisher, Entrepreneur—How to Publish Your Book, and it was full of extremely useful, practical information. It was also funny, engaging, and inspiring. A couple of months ago, Kathy Caprino talked with Kawasaki for Forbes.com.

Caprino writes:

And if you’re considering self-publishing a book, make the first resource you read Guy’s new book APE: Author- Publisher – Entrepreneur – How to Publish a Book co-written by Shawn Welch. I don’t recommend resources lightly, but as one who worked in traditional publishing for years and had my own book Breakdown, Breakthrough published traditionally, I believe Guy’s new book is a true winner, full of practical, realistic solutions, strategies and tips for self-publishers.


One of my favorite things about APE was Kawasaki’s concept of “artisanal self-publishing.” Caprino describes it beautifully:

 In his book APE, Guy talks about “artisanal publishing” as a process that features writers who love their craft, and who control every aspect of the process from beginning to end. In this new approach, writers are no longer at the mercy of large, traditional publishers, and readers will have more books to read.

To further the artisanal analogy, think of an artisanal baker.  Do we think s/he is an entrepreneur? Absolutely. She is making the bread, selling it, distributing it, etc.  Would you ever go up to an artisanal baker and ask, “Is the reason why you have your own bakery that you didn’t get accepted by a large national baked goods manufacturer?”  No. We don’t even think of that question.

The rest of the article is full of more nuts and bolts advice. Then check out APE: Author, Publisher, Entrepreneur—How to Publish Your Book