Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed. I reviewed 50 [...]

“It’s too long”, the message began. “There’s too many words.” “I love the parts where people are talking to each other,” another explained. “The other description stuff not as much.” “Book trailers shouldn’t be like movie trailers,” one friend offered. “It should have actors reading the parts out.” (Don’t read that again, it’ll make even [...]

Book trailers have become a staple in the publishing industry. Unfortunately they can costs hundreds or even thousands of dollars (for only 1 minute of video!). Do you really need a book trailer to promote your book? Where can you find high quality, low cost video production? What do you do with a book trailer [...]