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Feb 28 2012in Features, Opinion by James MoushonTags: Amazon, authors, Barnes and Noble, book marketing, Book Reviews, Branding, Call Off the Dogs, distribution, e-books, E-Publishing, Kindle, marketing, self-publishing
Does Amazon have a winning hand or do they need to draw more cards to stay ahead in the game? Amazon is the dominate player in the ebook industry, hands down. In fact, they are so strong that they can sell some products at a loss and still win the hand. They can do this [...]
Tags: Amazon, authors, Barnes and Noble, book marketing, Book Reviews, Branding, Call Off the Dogs, distribution, e-books, E-Publishing, Kindle, marketing, self-publishing
Nov 30 2011in Features, Opinion by James MoushonTags: Amazon, authors, Barnes and Noble, Bobbie Newman, book marketing, book promotion, Branding, Call Off the Dogs, e-books, E-Publishing, ebooks, henry baum, indie authors, Indie publishing, Laura Hazard Owen, marketing, Michael N. Marcus, Ron Frisch, sarah houghton, self-publishing, traditional publishing
Amazon’s entry into public libraries and their own lending process through the Prime program has just quadrupled the activity in ebook lending. With this rapid growth of the ebook lending process comes some inherent problems as [...]
Tags: Amazon, authors, Barnes and Noble, Bobbie Newman, book marketing, book promotion, Branding, Call Off the Dogs, e-books, E-Publishing, ebooks, henry baum, indie authors, Indie publishing, Laura Hazard Owen, marketing, Michael N. Marcus, Ron Frisch, sarah houghton, self-publishing, traditional publishing
Sep 6 2011in Features, Opinion by James MoushonTags: authors, Barnes and Noble, book design, Branding, Call Off the Dogs, cover design, e-books, E-Publishing, editing, proofreading, self-publishing, traditional publishing, writing
Self-publishing and ebooks have carried a stigma from day one by naysayers and the traditional publishing world. They forecast the book publishing pipe filled with poor and unreadable digital content because of the self-publishing ebook author. There has been an increase in errors and poor formatting introduced by the new digital books compared to their [...]
Tags: authors, Barnes and Noble, book design, Branding, Call Off the Dogs, cover design, e-books, E-Publishing, editing, proofreading, self-publishing, traditional publishing, writing
Feb 3 2011in Features, Opinion by James MoushonTags: Amazon, authors, bestsellers, Branding, ebooks, indie authors, Indie publishing, marketing, new breed of authors, power of links, self-publishing, traditional publishing
Sometimes when I am Google Reading in the World of the eBook Author, I come across a post that takes me back in time. A post that brings back memories of my early business career. Oh, the world of Peter Drucker, Parkinson’s Law and the Peter Principle. Daniel Hall did that with a blog on [...]
Tags: Amazon, authors, bestsellers, Branding, ebooks, indie authors, Indie publishing, marketing, new breed of authors, power of links, self-publishing, traditional publishing
Jul 23 2010in Features, Member Blog, Opinion by Mary Lou LockeTags: Branding, indie author, marketing, sel-publishing
I have been working my way through the Platform/Promo Lessons in Publetariat’s Vault University curriculum by April Hamilton and Zoe Winters (I was fortunate enough to win access to Vault University as a winner of Publetariat’s First Anniversary Contest.) While I don’t plan on revealing any detail on the excellent material presented in this curriculum (if you are [...]
Tags: Branding, indie author, marketing, sel-publishing
Jan 3 2010in Features, Opinion by Mick RooneyTags: 4AD, Bob Miller, Branding, Canongate, HarperStudio, Jodi Picoult, Rough Trade, Salt Publishing, self-publishing, Snowbooks, Soft Skull Press, Soho Press, traditional publishing, Two Ravens Press
Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the [...]
Tags: 4AD, Bob Miller, Branding, Canongate, HarperStudio, Jodi Picoult, Rough Trade, Salt Publishing, self-publishing, Snowbooks, Soft Skull Press, Soho Press, traditional publishing, Two Ravens Press