Self-Publishing Review

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Branding & Publishing Strategies

 

Jan 3 2010in Features, Opinion by Mick RooneyTags: , , , , , , , , , , , , ,
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Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the [...]

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