The horrible truth is, I can’t blame anyone I know for not wanting to work for me for free because I’m just not worth it. Not yet, anyway.

Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have. Penguin discovered the power of the cover in the late ’90s when the company hired [...]