Book Cover Design An Important Marketing Tool
May 16 2011in Features, Opinion by Cathi Stevenson 21 Comments »
Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have. Penguin discovered the power of the cover in the late ’90s when the company hired [...]
