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Nov 26 2012in Member Blog by Joseph C. Kunz, Jr.Tags: endorsement, Foreword, front matter, marketing, promotion
Getting a notable VIP, industry guru, or media celebrity to write the foreword for your book is a great way to jump-start bigger sales and get positive publicity for your book. If you are an unknown author, getting a notable leader in your field to write your foreword is essential if you want to get [...]
Tags: endorsement, Foreword, front matter, marketing, promotion
Jul 2 2012in Member Blog by Joseph C. Kunz, Jr.Tags: Author Credibility, book marketing, book promotion, Foreword, Introduction, Preface
Yes, a book’s foreword, preface, and introduction are different. And each has a different purpose. But each has the same goal: To . . .
1. Make an emotional connection with the reader, which will . . .
2. Build credibility for the book’s author and the book, which will . . .
3. Sell more books. Period.
This is the mantra that we self-publishers must always keep in mind for everything we create. Everything, without exception.
Tags: Author Credibility, book marketing, book promotion, Foreword, Introduction, Preface