Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have.
Penguin discovered the power of the cover in the late ’90s when the company hired [...]

Some people blow through a book in a day or two, while others take a couple of weeks or more. Many people just inhale them like a sweet breeze, one after the other, without stopping in between. I’m worse than that — I just forget the endings of books I enjoy. (Truth is, I don’t [...]