As a former iterative project manager in publishing, I love this marketing model from Tim Ferriss. Social echo mechanism is something we should explore in another post soon – it’s how we all should market in my opinion. But for now, this from Bit Torrent. If you’re a writer, here’s what you’re up against. No [...]

Although Tim Ferriss (4 Hour Work Week, 4 Hour Body) isn’t self published, his success is due entirely to his own promotion and marketing tactics. Pretty much single handedly he’s created a book promotion campaign strategy that is keeping both his books high on the best-seller lists, for years. A couple days ago he announced [...]