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Branding & Publishing Strategies

Jan 3 2010in Features, Opinion by Mick RooneyTags: 4AD, Bob Miller, Branding, Canongate, HarperStudio, Jodi Picoult, Rough Trade, Salt Publishing, self-publishing, Snowbooks, Soft Skull Press, Soho Press, traditional publishing, Two Ravens Press
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Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the [...]

Tags: 4AD, Bob Miller, Branding, Canongate, HarperStudio, Jodi Picoult, Rough Trade, Salt Publishing, self-publishing, Snowbooks, Soft Skull Press, Soho Press, traditional publishing, Two Ravens Press
1 Comment »

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Catherine Tosko wrote a new post, Review: Random Rationality – Second Edition by Fourat Janabi, on the site Self-Publishing Review 1 day, 7 hours ago
When I reviewed the first edition of this book here on SPR, I wrote,” Unassuming, universally written with sharp wit and charm, the first pages catch and you want to read on. Although Janabi never professes to be […]
Catherine Tosko wrote a new post, Review: Don’t Look Back by Rita D’Orazio, on the site Self-Publishing Review 5 days, 10 hours ago
“Don’t Look Back”, the debut novel from Rita D’Orazio tells the story of Katerina Balducci, the youngest sibling of three children in an Italian-American Catholic family, and chronicles the ups and downs of family […]
Avery Hurt wrote a new post, Review: Tales Of Fantasy And Reality by Chinwe D. John, Illustrations by James Brown , on the site Self-Publishing Review 2 weeks, 2 days ago
This small book of narrative poems offers a mix of subject matter, from tales based on or inspired by traditional folktales, such as the River King from African folklore, to tales that provide modern social […]

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