Articles, how-to’s, opinion and tips and tricks in the self-publishing arena

Who Are You? Writing an Author Bio

What’s in your author bio? Do you even have a bio? Believe it or not, your bio is an important tool in selling your book.

A few weeks ago, I was the featured author at a meet-and-greet book event. As is my custom, I made a point of making the rounds to greet the other authors, ask about their books, and collect book markers, post cards, and other souvenirs to check out their websites and purchase books later after I got home, since I didn’t have enough money to buy all of the books, even though I wanted to.…

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Ebook Authors: Travel Guides are the Ultimate eBooks

Do you want to create a travel guide that is the centerpiece of your reader’s travel experience? You know an ebook that is the foundation of their travel decisions. A travel package that they have at their fingertips. One that will help them with every part of their journey.…

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Image Desperation: The Kiss of Death for Independent Publishers

The book cover is the first thing people see when they are browsing in bricks and mortar bookstores or online. It’s often the first impression people have of the book. While those books released by large publishing houses might have been pre-sold via reviews or the fact they have a celebrity author, few independently published books enjoy such benefits.…

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What’s the Story?

When, a few years ago, I started writing a book, friends would ask me what it was about. I’d say it was about a lot of things – a world where no one believes in anything, conspiracy theory, drugs, the lost dreams of the Sixties and Seventies – but that wasn’t what they wanted to hear.…

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The Pros and Cons of Independent Publishing

I published my novel, “Dead Spell”, myself and not necessarily because I had to, but because I wanted to. It’s niche genre fiction and has found its home in the horror community at large. Some of the reviews have been beyond my wildest dreams awesome and from their content, I can tell I really reached my readers on the intended deeply emotional level.…

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Book Cover Design An Important Marketing Tool

Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have.

Penguin discovered the power of the cover in the late ’90s when the company hired several graphic artists to design new covers for its Modern Classics series.…

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What Self-Publishing Isn’t

Here are four things I keep hearing about self-publishing. Unfortunately I don’t believe any of them are true.

1. Self-publishing is a way of opening the doors to the weird and the wonderful that otherwise wouldn’t be published.

Everyone knows that the easiest thing about self-publishing today is the publishing bit.…

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