Resources

Free tools, tips and links from SPR on writing and selling your book

Places to List Your Book Online

It’s important to link to your book’s web page as much as possible.  This isn’t just to get traffic from the pages that link to the book, but to increase the likelihood that your book’s page will come up in Google when someone plugs in a search – as inbound links increase a page’s rank. …

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Book Marketing and Search Engine Optimization

One of the better principles of Mill City Press is that its marketing program treats a book no differently than a website – i.e. the book needs links and traffic.  Unless you pay for a print run of a book, you’re not likely going to be able to get a book into bookstores. …

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How to Get Book Distribution for a Self-Published Book

Book distribution is the main dividing line between self-publishing and publishing with a traditional publisher.  The Self-Publishing Review can talk all it wants about the merits of self-publishing – complete creative control, higher profits – but bookstore distribution is the main argument for publishing with a traditional press. …

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Print on Demand vs. Print Run Publishing

Print on demand makes sense for the vast majority of self-published writers – especially fiction writers.  The average sales for a self-published book of fiction is 30 copies, and that might be generous.  If you sell 100 copies or over, you’ve done very well. …

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Marketing a Fiction Ebook

This article isn’t going to be about non-fiction ebook marketing, as these ebooks will be marketed along different channels, depending on the niche that the ebook covers. Many non-fiction ebooks are related to marketing itself: Marketing Secrets Revealed! While this is a valid way to make money online and is an extremely low cost way to distribute a book (free, short of design and hosting), it is a different process to market an ebook to fiction readers.…

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Creating a Self-Publishing Imprint

Creating a self-publishing imprint can reduce the stigma of self-releasing your own book.  Instead of having your book on one of the major self-publishing sites (Lulu, AuthorHouse), you can instead choose to print up your books independently under your own company brand. …

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Self-Publishing Scams

Self-publishing seems to be a place that is tailor made for scam artists. The combination of money changing hands and people desperate to see their name in print can lead to writers being taken advantage of. On forums you can read about people gleefully saying, “I got published!” only to find out that they were contacted by a site like Publish American saying that they’ll put out a book.…

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Where to Get Self-Published Book Reviews

Getting book reviews is one of the harder parts of self-publishing – and truth be told getting a lot of book reviews by no means guarantees book sales (unless it’s an Oprah review, which isn’t going to happen). However, it can be gratifying, so long as the reviews are good, and instructive if they’re not.…

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