Resources

1.)  It’s an Investment, Not a Cost

Marketing is more than just selling your book.  Taken by themselves, most marketing events are loss-leaders.  A book signing or table event won’t normally bring you enough profit on the copies sold to cover your costs of getting there, much less a decent wage for the hours spent not just during the appearance, but all the collateral work and other material that you should provide such as bookmarks and posters.  You are not just promoting the event, but creating buzz and excitement about the book which will carry over to book store staff […]

Twitter is the new Myspace. Back when I first started using Myspace, around 2-3 years ago, it was still a place where people connected with each other. When you added a friend, people would actually take the time to see how you were. This meant connecting with some very interesting people. I traded Myspace emails with Peter Bagge, author of Hate comics, which was a highlight.

Now Myspace is overrun with spam and people who indiscriminately add to build up their friend count. Twitter, on the other hand, is what Myspace used to be. It could too get corrupted […]

(Read Part One here)

There are some basic principles and standards an author should look for in a company offering self-publishing services. In my previous article on Types of Self Publishing – Peeling Away the Layers, I explained how many terms can be used to describe these companies, but here are some of the things you should be looking for. You may not find a company that matches all these standards, in fact I think it would be unlikely, but it will go a long way to helping an author find a strong reputable company which best matches […]

The author who embarks on the journey into self-publishing takes on a great many tasks. If they choose to fulfil all the tasks themselves, they have, in effect, taken on the running of a small business and everything that goes with it. They may decide to run their small publishing business by registering it a sole proprietor company, with the intention of publishing more than just one book. They not only become authors of their book, but editor, designer and illustrator. They will have to go about preparing their book as a digital file for the printers, using a program […]

The reality is that self publishing can be boiled down to two avenues. They both have a common denominator – business. You can attach all the labels you want on to self publishing, but when the mist has settled, and for whatever set of reasons a writer has chosen to pursue self publishing, they must understand that they are entering a form of business.

If you believe writing is a deeply held and personal passion, and simply want to see your book in print for family and friends and be a record of preservation, then there are many reputable Subsidy […]

When I first started researching the area of Self Publishing about two years ago, I was struck by the multitude of terms used both writers and publishers to define their own business. We can easily review many self publishing companies and rattle off terms like Vanity Publishing, Subsidy Publishing, POD (Print-on-demand) Publishing, Partnership Publishing and Independent Publishing. I’m sure many readers of Selfpublishingreview can list off a few others.

In the development of Self Publishing over many years, the above terms have not only merged, but indeed, the waters of distinction have become pretty muddied. I also have been guilty […]

One of the major ways that mainstream authors sell books is to library chains across the U.S.  Even if a traditionally published novel does not sell to the reading public, libraries can significantly make up the difference.  There are over 16,000 public libraries, plus thousands more university and specialty libraries in the U.S., so this comprises a significant sales opportunity.  Though libraries buy on a discount, let’s say libraries buy  a $16.00 self-published book for half price.  The resulting figure is hundreds of thousands of dollars if the book is widely bought by libraries.

That’s the good news – and […]