Tag Archives: advertising

Book Marketing Using Paid Advertising – A Study

The current buzz in book marketing is paid on-line advertising. Some authors report excellent results, other complete disappointment. This study is divided into two parts: the Good News and the Bad News, as reported by authors who have paid to promote their books.

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Book Trailers Don’t Have To Raise Your Cholesterol

“It’s too long”, the message began. “There’s too many words.”

“I love the parts where people are talking to each other,” another explained. “The other description stuff not as much.”

“Book trailers shouldn’t be like movie trailers,” one friend offered. “It should have actors reading the parts out.” (Don’t read that again, it’ll make even less sense the second, third and just don’t think about it.)

And this is where all your problems start…

Authors and marketing firms have been producing book trailers for the last few years, without the benefit of any consensus of what a “book trailer” is even supposed to be.…

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Promoting Your Ebook with Online Advertising: Four Options

We can talk all day about the importance of good writing/editing, good cover art, and good blurbs when it comes to selling ebooks, but obscurity is the toughest thing for us to overcome. Whether you’ve written a thrilling science fiction adventure or a manual on dog training, nobody is going to line up to buy it if they don’t know it exists.…

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