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Promoting Your Book 101: Google vs Amazon vs Facebook vs Twitter

Often we are faced with a daunting task of promoting our books. But how? What is the difference between promoting on Google and Amazon? Why does it matter what sort of promotion you do as an author?

Lately I have been surprised by the amount of clients missing the basics. Here’s a quick guide to fill in some gaps in knowledge.

First Things First – The Plan

Most authors buy promotion without having a plan. What is the goal? How many books do you aim to sell? Do you want reviews, ranking, or to build up your social media followers? […]

2016-09-05T11:14:41+02:00September 1st, 2016|Categories: Features|Tags: , |

New SPR Book Promotion Deals For Amazon Success

Amazon Book Promotions at SPRSelf-Publishing Review’s new Amazon book promotion services give authors a great way of increasing customer sales and reviews in a safe and proven way, tweaked to be in line with Amazon’s new review and selling policies for June 2016 to ensure book success continues with our clients’ books.

What changes did we make?

We have changed our Best Seller Book Packages on three levels, and have renamed them, with some changes to terms of service. We did this as good practice, and to give authors security and peace of mind.

1. We are no longer offering a money-back guarantee. From […]

2019-04-16T13:56:32+02:00June 23rd, 2016|Categories: Features, News|Tags: |

How To Build A Perfect Amazon Book Page

Once you have taken the plunge with Amazon KDP and opened your account, the front end (what the customer sees) is going to be incredibly important to sales. In this article, we go into the look and feel of your Book Page and what some of the sections are and how to maximize their potential selling power.

Book Description

  • The book synopsis on Amazon KDP is basically the product description field for any other product on Amazon
  • It should be less than 4000 characters long by Amazon specification, and should describe succinctly the product. If you think about that, we
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2019-02-03T09:34:34+02:00May 27th, 2016|Categories: Features|Tags: , |

Mythbusting The Amazon Algorithm Part II: Amazon Lists, Products, and Sales

There has been a fair outrage from certain authors and bloggers who claim that my last piece about the Amazon Algorithm did not consider the way lists (often referred to by the author community as “poplists” although this is not an Amazon term) work. There has also been some whispering about BookBub’s sales being left out of Amazon results, and a high misunderstanding perpetuated by crowd mentality and myth online.

I called myself a “search expert” in the last post.  Clarification: my entire adult working life has been spent in publishing, marketing, and search for multinational banks, automobiles, telecommunications […]

2019-12-16T08:35:48+02:00May 7th, 2016|Categories: Features|Tags: , , |

Mythbusting The Amazon Algorithm – Reviews and Ranking For Authors

catebaumHow to get the best out of your reviews and sales to rank high on Amazon without the myths from former search expert and COO of SPR, Cate Baum.

Despite many educated guesses that seem to have passed into urban legend in self-publishing communities online, there are no secrets to the Amazon ranking system.

I have spent the last few months tracking down programmers, algorithm experts, and reading technical documentation about Amazon’s algorithm, and the documentation that is provided online by Amazon at Amazon Seller Central and KDP. What I didn’t do was talk to any authors or bloggers, because […]

2019-12-16T08:36:06+02:00April 30th, 2016|Categories: Features|Tags: , , , |

Amazon KDP Pre-Orders – Worth It Or Not?

Often authors ask, “Is it worth it for me to stick my book on pre-order?” Here’s why it’s worth it, and not worth it, depending on where you are with your book, your series, and your goals for ranking and sales on Launch Day.

What’s KDP Pre-Order?

Pre-Order KDP

Amazon gives authors the opportunity to put their book on pre-order when they upload their title details. “You can make your new books available for pre-order in Kindle Stores worldwide. Setting a pre-order allows customers to order your book as early as 90 days before your book’s release date.*  When you make your […]

2020-02-21T04:32:45+02:00April 24th, 2016|Categories: Features|Tags: , |

Audiobooks.com Debuts New Audiobook Distribution Service: Author’s Republic

Author's RepublicIn a bid to be a hybrid of of Amazon’s ACX and an ebook distributor like Smashwords, Audiobooks.com has revealed their new distribution service called Author’s Republic. Unlike ACX, which distributes to Amazon, Audible, and iTunes, Author’s Republic has a longer list of distribution partners. From the press release:

Most notable about the new service is the extensive retail and distributor network made available to authors who use it. Author’s Republic will submit titles to over a dozen merchants including Audiobooks.com, Audible, iTunes, Amazon, Barnes & Noble, Scribd, Downpour, and tunein, as well as library providers like Findaway and

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2020-02-20T13:28:59+02:00November 20th, 2015|Categories: News|Tags: |

How Indie Authors Can Make Two Categories Count On Amazon

Amazon made a decision sometime in the last two months or so to cut off new indie books to the five plus two categories allowed to all indie/self-published authors who had both paperback and Kindle formats on Amazon. Why could this decision have been made, and how can authors make the most of the measly two categories now allowed when publishing on Kindle?

Spoiling It For The Rest Of Us

What happened? Maybe the mounting problems for authors who had trad-published, or had genre books in the last couple of years with categories forced a change. Publishing companies and […]

2019-02-03T09:36:19+02:00May 20th, 2015|Categories: Features|Tags: , |
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