Tag Archives: authors

Authors Must Be Marketers

authors marketingAuthors don’t like to promote their own works. Here are actual quotes from some of the authors we published:

“I’m a writer, not a marketer.”

“I’m uncomfortable asking people to buy my book.”

“I don’t really understand social media.”

“I’ve put a ton of effort into writing my book.…

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Creating Attention-Grabbing Children’s Stories in a Tech-Driven World


Nearly every child has heard, “Stop staring at that screen and go read a book!” Before TV, parents were probably saying something similar about the radio. And before that, well, marbles might have been a child’s object of obsession.

Today, however, children have such an enormous plethora of distractions — from the Internet to video games to smartphones and even social networks — that TV has become the least of parents’ problems when it comes to getting their kids to read.…

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Author Blogs: Are You Hiding Your Contact Information From Your Readers?

I recently blogged about author’s lack of supplying contact information in their ebooks and how they miss the opportunity to connect with their readers.

Since then I have started a new blog to help authors get more attention focused on their books and their Internet presence.…

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eBook Marketing: How Do You Target Your Reading Audience?

One of the first questions a new indie author must ask is what audience will buy my book? The second question is how will I market to this audience? Both questions should be asked way before you get to the publishing stage of your book.…

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Indie Authors: Your Copyright Page Needs Work

One of the first things an indie author should realize is that the printed version of their book does not have the same content as the ebook version and the differences start right in the front of the book.

It starts with the Copyright Page.

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Interview: Fantasy Author Melissa McPhail on the Use of Languages

Melissa McPhail is a classically trained pianist, violinist and composer, a Vinyasa yoga instructor, and an avid Fantasy reader. A long-time student of philosophy, she is passionate about the Fantasy genre because of its inherent philosophical explorations. For this interview, we focus on the author’s selection and use of languages in creating a world for her fantasy series, A Pattern of Shadow & Light.

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Indie Authors: The Comedians of Publishing

The Improv

Indie authors are a lot like stand-up comedians, minus the jokes (and the two-drink minimums).

As a fan of stand-up comedy, I’ve often marveled at the journey of those comedians who have found success in their trade, both in the execution of their craft, as well as their ability to be seen and heard on a large scale.…

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