Tag Archives: book marketing

Six Ways You Are Ruining Your Book Marketing Campaign

There’s a great deal of information out there to be sifted through to market your book well – but there’s also a lot you could be taking on board that could do your book more damage than good. Cate Baum busts some of the myths of indie book marketing and what you should do instead.

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Six Reasons Why Some Books Will Never Be Bestsellers

Often authors ask, “Why am I not selling any books?” after spending time, and often money, on pushing their books like crazy on self-publishing them. Here, we take a look at why that happens, and what you can do about it if you are in that exact situation.…

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Self-Publishing Starter Kit

We get a lot of questions here from writers just beginning to self-publish who have little to no idea about the process. They’re all asking about the most basic nuts and bolts: how do I self-publish? We’ve gathered together the best services currently running (and have been running for a while) to publish a book quickly and professionally.…

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Writing a One-Page Business Plan: 5 Questions a Self-Publisher Must Ask

copy-banner_940x198Whether you are about to self-publish your first book, or start a micro-niche publishing company, you need to have a business plan in place. A business plan will give you a basic road map for your new business. An easy and quick way to do this is to create a one-page business plan.…

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SPR Podcast With Best-Selling Author Kate Danley

Kate Danley’s debut novel, The Woodcutter, was honored with the Garcia Award for the Best Fiction Book of the Year, the 1st Place Fantasy Book in the Reader Views Literary Awards, and the winner of the Sci-Fi/Fantasy category in the Next Generation Indie Book Awards.…

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Book Marketing Using Paid Advertising – A Study

The current buzz in book marketing is paid on-line advertising. Some authors report excellent results, other complete disappointment. This study is divided into two parts: the Good News and the Bad News, as reported by authors who have paid to promote their books.

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What Sells a Book?

Book covers

I’ve often seen independent authors posting a series of cover images online and asking people to choose their favourite; or they might ask a handful of friends what cover they’d buy. Choosing a book cover with either method doesn’t make a lot of sense.…

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