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Tag Archives: book promotion

Promoting Your Book 101: Google vs Amazon vs Facebook vs Twitter

Promoting your book 101

Often we are faced with a daunting task of promoting our books. But how? What is the difference between promoting on Google and Amazon? Why does it matter what sort of promotion you do as an author? Lately I have been surprised by the amount of clients missing the basics. Here’s a quick guide to fill in some gaps in ... Read More »

Authors Must Be Marketers

authors marketing

Authors don’t like to promote their own works. Here are actual quotes from some of the authors we published: “I’m a writer, not a marketer.” “I’m uncomfortable asking people to buy my book.” “I don’t really understand social media.” “I’ve put a ton of effort into writing my book. Why do I have to sell it?” On the one hand, ... Read More »

27 Places to Get a Book Tour (and the Top Ten)

Xpresso Book Tours

First off, we’re talking virtual book tours, not a bookstore tour. The value is of course you can do it from your desk – but it does take a lot of work. What separates a book tour from just old-fashioned marketing? Timing, mostly. What makes a tour a tour is a blast all at once of reviews, interviews, guest posts ... Read More »

SPR Podcast With Best-Selling Author Kate Danley

kate danley podcast

Kate Danley’s debut novel, The Woodcutter, was honored with the Garcia Award for the Best Fiction Book of the Year, the 1st Place Fantasy Book in the Reader Views Literary Awards, and the winner of the Sci-Fi/Fantasy category in the Next Generation Indie Book Awards. Recently, it was signed with 47North. In this, the first of a series of podcasts ... Read More »

A Name and a Face: Exorcising My Anonymity


I want to tell you about something that happened to me a couple of months ago. After spending most of 2012 working on the edits of my second novel and putting off multiple opportunities to visit family in the process, the prospect of killing two birds with one stone—visiting family and promoting the book—seemed like a good idea. Near the ... Read More »

eBook Marketing: How Do You Target Your Reading Audience?


One of the first questions a new indie author must ask is what audience will buy my book? The second question is how will I market to this audience? Both questions should be asked way before you get to the publishing stage of your book. In the old days, there was a very standard set of rules and procedures. If ... Read More »