Book Promotion | Self-Publishing Review

Essential Knowledge For Every New Self-Publisher

Self-publishing can be equally exciting and overwhelming. On the one hand, it’s the best opportunity for most of us to realize our dream of publishing a book. Who wouldn’t be excited by the thought of expressing their ideas creatively and hopefully making some money in the process? There’s a heck of a lot to learn. Dave Chesson of Kindlepreneur takes a look.

Writing a book is only part of the process. To experience success, self-publishers must be effective in many different areas, including marketing and strategy.

It can be tricky to know exactly where to focus our limited time […]

Dave Chesson2019-02-03T09:38:04+02:00April 25th, 2017|Categories: Features, Member Blog|Tags: Book Promotion, Dave Chesson|

How Authors Can Use Amazon Smile to Raise Money For Charity

When it comes to charity, we’re adept at giving online, especially when it doesn’t cost a dime to support your favorite cause. Amazon Smile is a tool that authors can leverage to sell books at the same time as making some money for just about any organization there is.

Amazon Smile is a subdomain of Amazon that sells exactly the same products, but gives users the opportunity to choose a charity to support.

“AmazonSmile is a simple and automatic way for you to support your favorite charitable organization every time you shop, at no cost to you. When you […]

Cate Baum2020-02-20T13:30:15+02:00March 28th, 2017|Categories: Features|Tags: Amazon, Book Promotion|

3 “Great” Book Marketing Ideas That Were a Waste of Money

Indie author Duke Diercks talks about Facebook Ads, digital marketing, and how he “stalked” Adam Sandler…

If you’re paying attention, I put the word great in quotes. That’s because perhaps I alone thought these ideas were great – at least one of them anyway!

Here’s the deal: as a newly self-published author, I was eager (read: desperate) to get my book noticed. I also have a background in digital marketing so I am familiar with certain online advertising avenues. Immediately, I came up with two ideas to get some exposure:

Facebook Advertising
Advertising on a High-Traffic Blog

The third idea[…]

Duke Diercks2018-05-26T15:50:28+02:00March 23rd, 2017|Categories: Features, Member Blog|Tags: Book Promotion|

3 Golden Rules For Your Amazon Author Page

A Guest Post by Kindlepreneur’s Dave Chesson on the importance of the Amazon Author Page.

In the increasingly crowded world of self-publishing, it’s important for authors to do everything in their power to stand out from their competitors.

Of course, a quality book is always the best way. There is no substitute for a carefully crafted, well-edited book with an attractive cover.

While an author’s book is and always will be the main way to attract sales and fans, it is far from the only way. In fact, as more and more self-published authors up their game in terms of […]

Dave Chesson2020-02-08T16:01:03+02:00March 13th, 2017|Categories: Features|Tags: Amazon, Book Promotion, Dave Chesson|

Mythbusting The Amazon Algorithm Part III – Verified Customer Reviews and the New Amazon Guidelines

There are some home truths we need to examine that authors are not really grasping about the Amazon Algorithm since I started this series. So in this installment of “Mythbusting,” I’m going to get into what the algorithm’s new Machine Learning model and new Amazon Guidelines mean for Verified Customer Reviews.

MYTH 1 – By figuring out what keywords people search for you can get customers to find your book

TRUTH – Meh. Here we go again. My answer to this is “Are you a robot?” You would have to be Hal 9000 since the new algorithm came along. Let’s […]

Cate Baum2020-02-20T13:25:23+02:00February 23rd, 2017|Categories: Features|Tags: Amazon, Amazon Algorithm, Book Promotion, Book Reviews|

Amazon Reviews: How Readers Look At Them, And How To Sell Using Them

*This article on Amazon Reviews has been updated to reflect new guidelines!*

SPR has been working on a ton of resources to get you to shine on social media this week, and here we’re looking in detail at how book reviews will lead to sales.

Reviews are the only way to get those buyers to click that Buy Now button on your Amazon book page. As a culture, we have built up a respect for peer opinion, but it’s also important to remember that Customer Reviews on Amazon are the last port of call for a buyer before purchase.

And […]

Cate Baum2019-04-12T14:01:25+02:00January 30th, 2017|Categories: Features|Tags: Amazon, Book Promotion, Book Reviews|

Amazon Book Reviews – “Allowed” and “Not Allowed”

There still seems to be some confusion around what Amazon calls its Editorial Review section. Despite there being very strong evidence that it is a good idea to have editorial reviews for your book, authors are still, yes, still, muddling these up with the dreaded “paid” review. As COO of one of the major services delivering editorial reviews and mailout services, it’s about time I made yet another attempt to clear up this misinformation.

Paid Reviews are NOT Editorial Reviews – May this be your mantra

When authors talk about “paid reviews”, they are talking about individuals who offer […]

Cate Baum2020-02-21T06:34:05+02:00September 12th, 2016|Categories: Features|Tags: Book Promotion, Book Reviews|

Promoting Your Book 101: Google vs Amazon vs Facebook vs Twitter

Often we are faced with a daunting task of promoting our books. But how? What is the difference between promoting on Google and Amazon? Why does it matter what sort of promotion you do as an author?

Lately I have been surprised by the amount of clients missing the basics. Here’s a quick guide to fill in some gaps in knowledge.

First Things First – The Plan

Most authors buy promotion without having a plan. What is the goal? How many books do you aim to sell? Do you want reviews, ranking, or to build up your social media followers? […]

Cate Baum2016-09-05T11:14:41+02:00September 1st, 2016|Categories: Features|Tags: Amazon, Book Promotion|