Home / Tag Archives: book trailers

Tag Archives: book trailers

Book Trailers: Do Authors Get Enough Bang for Their Buck?


Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed. I reviewed 50 trailers, some from the HBS ... Read More »

Book Trailers Don’t Have To Raise Your Cholesterol


“It’s too long”, the message began. “There’s too many words.” “I love the parts where people are talking to each other,” another explained. “The other description stuff not as much.” “Book trailers shouldn’t be like movie trailers,” one friend offered. “It should have actors reading the parts out.” (Don’t read that again, it’ll make even less sense the second, third ... Read More »