Tag Archives: book trailers

Book Trailers: Do Authors Get Enough Bang for Their Buck?

Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package.…

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Book Trailers Don’t Have To Raise Your Cholesterol

“It’s too long”, the message began. “There’s too many words.”

“I love the parts where people are talking to each other,” another explained. “The other description stuff not as much.”

“Book trailers shouldn’t be like movie trailers,” one friend offered. “It should have actors reading the parts out.” (Don’t read that again, it’ll make even less sense the second, third and just don’t think about it.)

And this is where all your problems start…

Authors and marketing firms have been producing book trailers for the last few years, without the benefit of any consensus of what a “book trailer” is even supposed to be.…

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