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Tag Archives: Branding

eBook Authors: Errors and the Dreaded Stigma of Self-Publishing

ERRORS

Self-publishing and ebooks have carried a stigma from day one by naysayers and the traditional publishing world. They forecast the book publishing pipe filled with poor and unreadable digital content because of the self-publishing ebook author. There has been an increase in errors and poor formatting introduced by the new digital books compared to their pbook counterparts to be sure. ... Read More »

What Makes the Top Selling eBook Authors Tick?

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Sometimes when I am Google Reading in the World of the eBook Author, I come across a post that takes me back in time. A post that brings back memories of my early business career. Oh, the world of Peter Drucker, Parkinson’s Law and the Peter Principle. Daniel Hall did that with a blog on the Selling Books blog site: ... Read More »

Establishing a Brand

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I have been working my way through the Platform/Promo Lessons in Publetariat’s Vault University curriculum  by April Hamilton and Zoe Winters (I was fortunate enough to win access to Vault University as a winner of Publetariat’s First Anniversary Contest.) While I don’t plan on revealing any detail on the excellent material presented in this curriculum (if you are interested, the fee is just ... Read More »

Branding & Publishing Strategies

Branding

Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the playing field is getting a ... Read More »