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Tag Archives: building a brand

There Is No Such Thing As a Good Book, Only A Good Brand

Originally published on The Nerd Connection, my home site. Over Memorial Day Weekend, I was privileged to attend the Balticon Convention with its many wonderful panels and panelists.  I went to a panel that included Tan Nguyen and GK Parish Philp, the founders of BackMyBook.com [formerly of DivX].  ARealGirl,  and Scott Sigler filled up the rest of the panel as …

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