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Tag Archives: Dawn Ireland

Book Trailers: Do Authors Get Enough Bang for Their Buck?

bangforbuck

Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed. I reviewed 50 trailers, some from the HBS ... Read More »