Tag Archives: design

Because You’re Not Worth It (Or, Why Friends Don’t Ask Friends To Work For Free)

I used to find this quote inspirational, but now it just seems puzzling…

“One man writes a novel. One man writes a symphony. It is essential that one man make a film.”

– Stanley Kubrick

Not to pick an undebatable point with one of the greatest creative minds in recent history, but having produced a novel (yes, produced – more on that later) it’s fairly clear that all the author traditionally does is put the words together pretty.…

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Book Cover Design An Important Marketing Tool

Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have.

Penguin discovered the power of the cover in the late ’90s when the company hired several graphic artists to design new covers for its Modern Classics series.…

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