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Tag Archives: goodreads

Goodreads Giveaways Now Include Kindle Books

Goodreads Kindle Giveaway

Good news on the marketing front. One of the limitations of the Goodreads Giveaway program is that it was only available for print books. Given that a growing number of authors are e-only – or at least start as an ebook before moving on to print – this offers a new way to reach Goodreads’ huge pool of readers. Via ... Read More »

10 Alternatives to Goodreads


This post is an addendum to Author Directory Sites: The Complete List. If you’re just looking for library/catalog sites, here you go. There’s no reason to stop at Goodreads, even if it is the biggest and most used. Well, let me amend that. There are so many hours in the day, so if you want to concentrate your efforts on ... Read More »

Book Marketing Using Paid Advertising – A Study


The current buzz in book marketing is paid on-line advertising. Some authors report excellent results, other complete disappointment. This study is divided into two parts: the Good News and the Bad News, as reported by authors who have paid to promote their books. The study started with a conversation with a fellow author whose blog helps support fellow authors for ... Read More »

With Goodreads, Amazon Fills Out an Advice Portfolio

trusted opinion goodreads

Further comment on the Amazon – Goodreads marriage is emerging. This interesting take from Harvard Business Review by Paul Nunes and Josh Bellin discusses the holy grail for book marketing:  Unique consumer comment. Amazon.com announced last week that it would purchase Goodreads, a social network for bookworms. As the “world’s largest site for readers and book recommendations,” Goodreads can help ... Read More »

What Amazon’s Acquistion Of Goodreads Means For Self-Publishers


So what does the news that Amazon is to acquire Goodreads actually mean for us self-publishers?  Most of us relish Goodreads, and actively star each other’s work, as Goodreads proves to be a more successful platform for honest consumer review than Amazon in some ways – less glitchy than the strange process used by Amazon’s over-zealous non-bookish reviewers in that ... Read More »

Amazon Buys Goodreads


    This puts Amazon in an even stronger position to control which books get read and which ones languish. We’ll have to wait and see if Amazon starts deleting bookstore links, thus reducing options for both readers and authors. In any case, the 500 pound gorilla that is Amazon just got considerably bigger.  Amazon.com announced on Thursday that it ... Read More »

Why One-Star Reviews Matter


The most trusted form of criticism for consumers on the internet is now the consumer review. Hailed as SEO gold by Google, these reviews are popping up all over the joint due to rich snippets, which I will explain in my next post in more detail. In fact, 63% of consumers now buy products not based on the review, but ... Read More »

eBook Marketing: Is Buying a Great Book Review Your Cup of Tea?


With the huge controversy brewing in the Book Publishing Industry over book reviews and how they’re obtained and used, I thought I would jump in on this. We have exposed a problem in the trust of one of the decision points buyers have. Is the ebook as good as the review says it is? How much do readers/buyers rely on ... Read More »