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Tag Archives: hbs author’s spotlight

An Interview with Award-Winning Author Jinx Schwartz

Award-winning author, Jinx Schwartz, author of the Hetta Coffey Series, spends time between Arizona and Mexico. Her Hetta Coffey mystery series won the EPPIE award for Best Mystery (Just Add Water) and was a finalist for Best Mystery (Just Add Trouble). Jinx Schwartz is the author of eight books, including the award-winning Hetta Coffey series. Hetta is a sassy Texan ... Read More »

Book Marketing Using Paid Advertising – A Study

Internet-Marketing

The current buzz in book marketing is paid on-line advertising. Some authors report excellent results, other complete disappointment. This study is divided into two parts: the Good News and the Bad News, as reported by authors who have paid to promote their books. The study started with a conversation with a fellow author whose blog helps support fellow authors for ... Read More »

Free eBook Promotions Can Be Pure Gold for Authors

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Well it’s time for another Free Book Promotion. The last one pushed by mystery novel, Black Mountain Secrets, up the Amazon ranking ladder to number ten. But it was definitely a learning experience. One lesson I learned was you needed more than a general goal of being a successful writer. Giving your work away for nothing had to have a ... Read More »

Indie Author: You Need a Helping Hand to Succeed

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No matter what anyone tells says, you need help to succeed in book publishing today, especially if you’re an Indie author. There is just too much to do to even have modest success. The good old days. You know, the days when the book industry was controlled by a small group of publishers and an even smaller group of successful ... Read More »

Free Books: Just Give it Away?

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  I have a Free Book Promotion coming up and I keep hearing the George Strait song ‘Give it Away’ playing in my ears. (Now you know where I get some of the inspirations for  my posts). It was time for me to do some research and talk to several  successful authors on how to do this and what their experiences ... Read More »

Book Trailers: Do Authors Get Enough Bang for Their Buck?

bangforbuck

Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed. I reviewed 50 trailers, some from the HBS ... Read More »

Book Author: An Interview with Melissa Foster

Meet-Melissa

Today I have a recent interview with award-winning author Melissa Foster. She is the author of three International bestselling novels and the founder of the World Literary Café, Fostering Success and the social and support network for women, the Women’s Nest. Author Genre: Literature & Fiction, Mystery & Thrillers Author Description: Award-winning, bestselling author Melissa Foster is a touchstone for ... Read More »