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Tag Archives: images

Image Desperation: The Kiss of Death for Independent Publishers

somethingborrowed

The book cover is the first thing people see when they are browsing in bricks and mortar bookstores or online. It’s often the first impression people have of the book. While those books released by large publishing houses might have been pre-sold via reviews or the fact they have a celebrity author, few independently published books enjoy such benefits. For ... Read More »

Book Cover Design An Important Marketing Tool

the-little-book-that-beats-the-market

Book covers are important marketing tools for publishers. It’s difficult to gauge actual sales made on cover design alone, but there have been numerous anecdotal stories from major publishers that clearly demonstrate the impact a strong cover design can have. Penguin discovered the power of the cover in the late ’90s when the company hired several graphic artists to design ... Read More »