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Tag Archives: marketing

Creating a Book Trailer for Your Self-Published Novel

Book Trailer

Image Source: NYMediaWorks.com As many indie authors know, it can be difficult to get your self-published novel read by people outside of your inner circle of family and friends. Facebook, Twitter and other social networks can certainly help, but at the end of the day, they are just words – mixed with a static image, some hashtags and some links. ... Read More »

Authors Must Be Marketers

authors marketing

Authors don’t like to promote their own works. Here are actual quotes from some of the authors we published: “I’m a writer, not a marketer.” “I’m uncomfortable asking people to buy my book.” “I don’t really understand social media.” “I’ve put a ton of effort into writing my book. Why do I have to sell it?” On the one hand, ... Read More »

Review: Red Hot Internet Publicity by Penny C. Sansevieri

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Are you a struggling self-published author, “non-techie newbie” or just a marketing specialist looking for the latest tips and tricks in the ever-changing world of Internet marketing? Red Hot Internet Publicity: The Insider’s Guide to Marketing Online by Penny C. Sansevieri is the book written with you in mind. A self-published author herself, Sansevieri offers the latest know-how from her ... Read More »

Author Blogs: Are You Hiding Your Contact Information From Your Readers?


I recently blogged about author’s lack of supplying contact information in their ebooks and how they miss the opportunity to connect with their readers. Since then I have started a new blog to help authors get more attention focused on their books and their Internet presence. Much to my dismay most author blogs and websites are failing to supply their ... Read More »