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Tag Archives: Monica Mathis-Stowe

Book Trailers: Do Authors Get Enough Bang for Their Buck?


Because book trailers are becoming a popular online marketing tool, I thought it was time I did a study of what was going on in this phase of book promotion. First, a trailer has to be a part of the total book package. You must keep that in mind as we proceed. I reviewed 50 trailers, some from the HBS ... Read More »

Author Blogs: Are You Hiding Your Contact Information From Your Readers?


I recently blogged about author’s lack of supplying contact information in their ebooks and how they miss the opportunity to connect with their readers. Since then I have started a new blog to help authors get more attention focused on their books and their Internet presence. Much to my dismay most author blogs and websites are failing to supply their ... Read More »