Tag Archives: niche marketing

Beating them off with a Schtick

I’ve written a book with a schtick.

If I tell you that when I first drafted my collection of Christmas-themed horror shorts they were as a gift for my wife, who loves the holidays like no doe-eyed child ever did, and that I genuinely wanted to explore the notion of ‘giving’ creatively, while reveling in a mythology that is all too rarely untouched by serious genre writers, precisely because the associated tinsel-trimmed gimmickry makes them seem corny or hackneyed: you still won’t care.…

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