Should You Invest in Print? How to Decide If Your Book Needs a Physical Edition

Books are readily available at just the click of a button, and debates regarding print or digital books and which is the better option continue to dominate the publishing world. Before a book becomes available to readers, an author must decide the best way to release it.

As society adapts to new technological innovations, it is vital to stay informed on best publishing practices before releasing a book. Authors should consider the most affordable option, the latest industry data, and how to integrate sustainability without losing design quality.

The State of Print Publishing

Each year, new books are released in varying formats. As of 2025, the book market in the United States reached 142.72 billion dollars, and it is expected to only rise in the next few years. Hardcopy books account for most sales, making them more popular than digital releases, such as eBooks or audiobooks. However, while hard copy books dominate, electronic editions are projected to grow in the upcoming years due to an increase in online purchasing options that offer immediate and reliable results.

Studies have shown that most adult readers prefer physical books over digital copies. This preference may be rooted in how the brain processes information from different formats. Research indicates that the brain activity sparked by print communication helps people better retain information and have a more positive perception of a brand compared to digital communications. For an author, this suggests that a physical edition could create a more memorable experience for the reader and foster a stronger connection to the author’s brand.

Key Factors to Consider Before Investing in Print

Both print and digital book releases have unique benefits and downsides. Choosing the proper format to pursue prior to public release is a vital part of promoting book sales. Authors should consider a few fundamental aspects before deciding on a publishing path.

Cost Analysis

An author must decide how to release a book before it hits the shelves. Among print options, paperbacks are less expensive than hardcovers because of the difference in production. Hard copies require thicker, more expensive materials, and the weight of the book also impacts shipping costs. These costs are incurred before a reader even makes a purchase.

One great solution is a print-on-demand option. This process ensures that a book is put in the production stage only once a reader has submitted their request to purchase, and not before.

Distribution and Reach

Sales can be unpredictable and depend significantly on how the book is marketed. Even if a print option is chosen over digital, there are ways to use technology to boost sales. Many readers turn to online platforms for advice on their next read. No matter the format, advertising on social media can be one of the most cost-effective ways to get a book’s name out into the world.

Moreover, using social media can help authors create their brand, which will help boost sales and loyal readers. No matter a book’s format, building an online following can dramatically increase an author’s reputation. Writers can use social media to post reader questions or book interviews. While these videos or posts might not appear to sell the book directly, advertising a book tour or a chance to speak with the writer will have readers revisiting an author’s page.

Environmental Impact

Choosing print can also have environmental impacts. Unlike digital formats, hardbacks and paperbacks rely heavily on ink and raw resources. However, there are ways to make this process more environmentally friendly and affordable.

Independent authors can use recycled paper or digital printing. Pursuing a less traditional route, like digital printing, can have many benefits. Rather than offset printing, digital printing can reduce energy intake while maintaining the quality of the work. With new advancements in digital printing and thoughtful approaches to using recyclable materials, authors can preserve design quality while opting for more sustainability.

Leaning into environmentally safe options can also make readers more likely to invest in the author’s work if they see the writer has taken a deliberately more eco-friendly route.

The Future of Print in a Digital World

Print is not likely to disappear anytime soon, but digital formats will continue to become more accessible and popular as technology advances. Choosing the most cost-effective and sustainable option in a competitive industry will greatly impact a book’s marketability. As this crucial publishing step approaches, authors should consider their books individually and the value of pursuing a print or digital option.