With Goodreads, Amazon Fills Out an Advice Portfolio
Further comment on the Amazon – Goodreads marriage is emerging. This interesting take from Harvard Business Review by Paul Nunes and Josh Bellin discusses the holy grail for book marketing: Unique consumer comment.
[…]Amazon.com announced last week that it would purchase Goodreads, a social network for bookworms. As the “world’s largest site for readers and book recommendations,” Goodreads can help make Amazon the definitive place to go for book-related information. But does Amazon really need that help? The company is already the biggest provider of book advice, with its top-secret personalized recommendation algorithms, trusted user reviews, and inside-the-cover previews.