Book Promotion

Read all the articles on book marketing and book promotion from SPR – including Kindle marketing, social media marketing, newsletter marketing, and more.
Editorial Reviews for Hugh Howey's "Wool"

Editorial Reviews vs. Customer Reviews: How Each Moves the Needle on Amazon – Part II

Placement, Framing, and Findability: Engineering Editorial Endorsements for Impact “Google can bring you back 100,000 answers. A librarian can bring ...
Amazon Editorial Reviews

Editorial Reviews vs. Customer Reviews: How Each Moves the Needle on Amazon – Part I

Two Engines of Trust: Editorial Endorsements and Customer Reviews “There is only one thing in the world worse than being ...
man reading a book

Why 5-Star Reviews Aren’t Ideal for Self-Published Authors

For self-published authors, Amazon customer reviews are more than just nice-to-have — they’re essential. They influence how often your book ...
Kindle Best Sellers

The Long-Term Value of Metadata: How to Best Choose Your Keywords, Categories, and Book Description

In the vast and often unforgiving landscape of self-publishing, the difference between a book that thrives and one that languishes ...
Bluesky and X

How to Promote Your Book on Bluesky

The world of book promotion has always been tied closely to the latest trends in social media. In 2025, authors ...
Christmas Books Promotion

5 Tips For Promoting Your Book This Christmas

Authors often see the Christmas period as a peak time for promoting their books. But how worthwhile is promoting your ...
How to Get An Agent 2020

How To Get An Agent For My Book – Part One: The Submission Letter

Thousands of writers submit their books to literary agents every year, but only very few are chosen. Why is this, ...
How To Rank Higher on Amazon Without Selling Books

How To Rank Higher on Amazon Without Selling Books

Seems like a dream, doesn't it? Rank highly on Amazon, but sell no copies of your book? This very simple ...