Interviews with indie authors, publishers and book service providers in the self-publishing realm
Frugal Book Promotion – An Interview with Carolyn Howard-Johnson
Although we self-pubs have all heard by now that traditional publishers are doing less promotion for their authors than they used to, compared to where we’re sitting, they still have it pretty good. They have a Real Publisher backing their work. They actually have a shot at being taken seriously before anyone even reads their book, and at being reviewed by the New York Times. Because we don’t have any of that, if we want people to know about our books, we’re going to have to do our own promotion and marketing.
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