Articles, how-to’s, opinion and tips and tricks in the self-publishing arena
Why 5-Star Reviews Aren’t Ideal for Self-Published Authors
For self-published authors, Amazon customer reviews are more than just nice-to-have — they’re essential. They influence how often your book is shown to readers, how it ranks, and whether someone clicks “Buy Now” or keeps scrolling. While racking up five-star customer reviews may seem like the goal, a wall of perfect ratings can actually hurt more than help.
In fact, readers today are savvy enough to recognize when a book’s reviews seem “too good to be true.” If you want sustainable success as an indie author, focusing on authentic feedback rather than perfect ratings is key.