Articles, how-to’s, opinion and tips and tricks in the self-publishing arena
eBook Marketing: How Do You Target Your Reading Audience?
One of the first questions a new indie author must ask is what audience will buy my book? The second question is how will I market to this audience? Both questions should be asked way before you get to the publishing stage of your book.
In the old days, there was a very standard set of rules and procedures. If you were fortunate enough to get picked up by a publisher, you got the finished product to the editors and off your book went into the market place.
On the other side, if you had to do the publishing yourself […]
It’s odd that the recent firestorm about paid reviews and unscrupulous self-publishers has actually rekindled my love of self-publishing. Ever since Amanda Hocking, the vibe around self-publishing has been money, money, money. On the one hand, I was grateful for this because it put self-publishing on the map: money talks. On the other hand: this is the worst determination of value and pretty much what’s wrong with the world, and publishing in general. The reason that I fled traditional publishing (after having a series of agents and traditional contracts) was because of the overemphasis on marketing and past sales. Publishing […]
Full disclosure: SPR charges for reviews. People hate this, and don’t necessarily differentiate between paid good reviews and paid reviews in general, especially with the current controversy of 
Taleist has a nice posting asking the question: Should You Comment on Amazon Reviews?
The Kickstarter “crowd-funding” site has taken off in popularity in the last year, with lots of independent artists, musicians, and authors (like myself) using the platform as a way to finance projects. You can post your project, and people can pledge money to help out and receive rewards (as an author, you might offer signed paperbacks, advanced reader copies, the ability to name a character, etc.).