Articles, how-to’s, opinion and tips and tricks in the self-publishing arena
The Duality of “New” Media for Writers
For nine years I worked for an online publicity firm for authors. The company was one of the first, if not the first, dedicated solely to online publicity. When I joined them, in 2000, none of the major publishing houses had online publicity departments. Some of them didn’t yet have company email or Web sites. It sounds archaic, by today’s standards. Publishing, as an industry, had not yet seen the potential for online book marketing, or the migration that media was making to the Internet.
What a difference a decade makes. By the time I resigned in 2009, we were […]