Articles, how-to’s, opinion and tips and tricks in the self-publishing arena
There Is No Such Thing As a Good Book, Only A Good Brand
Originally published on The Nerd Connection, my home site.
Over Memorial Day Weekend, I was privileged to attend the Balticon Convention with its many wonderful panels and panelists. I went to a panel that included Tan Nguyen and GK Parish Philp, the founders of BackMyBook.com [formerly of DivX]. ARealGirl, and Scott Sigler filled up the rest of the panel as they all have a lot of book branding expertise.
Unlike the first panel I have blogged about, this panel was all about books and branding yourself in relation to the book you are selling. The first panel [[…]


There once was a time when Absolute Write stood as a beacon to protect authors from unscrupulous business people and practices. But they have become so entrenched with how publishing has operated in the past, that they are disallowing individuals from sharing their experiences with new models and opportunities. I’m referring to a recent incident where I and author Kevin O. McLaughlin were banned from that site. A post in the Self-Publishing and POD section posed the following question: 

The book cover is the first thing people see when they are browsing in bricks and mortar bookstores or online. It’s often the first impression people have of the book. While those books released by large publishing houses might have been pre-sold via reviews or the fact they have a celebrity author, few independently published books enjoy such benefits. For this reason, self-publishers have to be extra cautious when deciding on a cover design.