Free tools, tips and links from SPR on writing and selling your book
The Long-Term Value of Metadata: How to Best Choose Your Keywords, Categories, and Book Description
In the vast and often unforgiving landscape of self-publishing, the difference between a book that thrives and one that languishes in obscurity often comes down to something invisible to most readers: metadata. Like a hidden force, metadata determines how your book is discovered, who sees it, and whether it has a chance to claim a place in the hearts and libraries of readers worldwide.
For self-published authors, mastering keywords, categories, and book descriptions is not just an exercise in optimization – it is a necessity for survival in a marketplace where thousands of books are released daily.
Why Keywords and […]


The world of book promotion has always been tied closely to the latest trends in social media. In 2025, authors are grappling with major changes in the digital landscape, forcing them to rethink how they connect with readers, and how to convince those readers that their words are worth reading, their labors of love worth the scant price of a paperback. With ongoing controversies surrounding X (formerly Twitter) and the potential banning of TikTok in the United States, many authors are searching for reliable alternatives.

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