Why One-Star Reviews Matter
The most trusted form of criticism for consumers on the internet is now the consumer review. Hailed as SEO gold by Google, these reviews are popping up all over the joint due to rich snippets, which I will explain in my next post in more detail.
In fact, 63% of consumers now buy products not based on the review, but on the rating. Which is scary news for us self-publishers.
However, I am thinking Amazon, Google, Goodreads, Kindleboards and all the rest of them need to be reviewing their reviewers. With one-star reviews being added to books due to […]