Author Blogging | Self-Publishing Review

Why Authors Should Stop Blogging Now

If you’re a self-published author, or plan to become one soon, you’ve probably read plenty of great advice about building your online platform. And I’m betting that a common theme is that you should blog regularly.

And here’s why that’s poor advice:

If you set up a blog on your own website, and only ever post there, you risk only reaching people you’ve already reached! It doesn’t matter how engaging, fascinating, controversial, or informative your articles are. It’s irrelevant whether you blog about your writing process, share tips for other authors, take the reader behind the scenes, or offer bonus […]

SPR2020-02-06T06:17:11+02:00February 6th, 2020|Categories: Features, Member Blog|Tags: Author Blogging|

15 Places for Authors to Write a Guest Post

Blogging is an essential part of book marketing. It’s always a bit mystifying to hear authors say, “I don’t know what to blog.” You’re a writer! It’s part of the job. If readers like the way you put together a post, they’ll be more likely to check out your book.

However, blogging can also feel like writing into the wilderness, especially if your site gets scant traffic, which is usually the case for new writer’s sites. If your blog (or book) is hurting for viewers, a good practice is to post on a blog with a built-in audience.

CreativIndie has […]

Lysa Grant2018-05-10T06:45:25+02:00June 30th, 2017|Categories: Features, Resources|Tags: Author Blogging, Book Marketing Advice and Tips, Book Promotion Articles|

Sharing Without Reading – How Authors Can Find Readers For Their Online Content

We’re faced with a huge social pressure of being ‘engaged online’ to sell our books as self-publishers, but is our carefully-crafted content being absorbed?

As authors are encouraged to guest blog, interview, and post on all possible outlets online, is this just throwing it all at the wall when the evidence shows people share to look cool, erudite, and popular, rather that sharing what they have read?

In a world where “RIP *insert really ancient and intriguingly cool famous person’s name I never heard of before today here*” is a way to make your Facebook page pop, and picture quotes […]

Cate Baum2020-02-21T06:49:19+02:00May 13th, 2015|Categories: Features, Resources|Tags: Author Blogging, Social Media|

Best WordPress Themes for Writers & Publishers

Setting up an author website is pretty much a given for all self-publishers. Given that blogging is also an important facet of author promotion, it can be easier to use a blogging platform for the overall website. It’s very possible to make a blogging template function as a commercial website.

The two biggest blogging platforms nowadays are WordPress and Blogger. Though there are very credible sites using the free WordPress.com service (see davidgaughran.wordpress.com), it can be slicker to have your own author.com (or book.com) URL using WordPress.org. With WordPress.org, you’ll have access to hundreds of different plugins, […]

Henry Baum2019-06-13T07:46:49+02:00February 10th, 2014|Categories: Lead Story, Resources|Tags: Author Blogging|

Author Blogs: Are You Hiding Your Contact Information From Your Readers?

I recently blogged about author’s lack of supplying contact information in their ebooks and how they miss the opportunity to connect with their readers.

Since then I have started a new blog to help authors get more attention focused on their books and their Internet presence. Much to my dismay most author blogs and websites are failing to supply their contact information to their audience.

The goal should be to get interaction with readers and create an audience to communicate through social media and the Internet. RIGHT!

After reviewing several hundred author sites, in most cases, readers had to be […]

James Moushon2020-02-21T03:55:30+02:00October 19th, 2012|Categories: Resources|Tags: Author Blogging|

Search Engine Optimization (SEO) Basics for Authors

Whether you’re self-publishing or you went the traditional route, you’ve likely been told that you need to have a blog and a website. But, if you’re like a lot of authors, independent and otherwise, you don’t get many visitors to your site.

Leaning a little about search engine optimization or SEO can help.

SE-what, you ask? Some strange computer virus?

No, nothing so scary. Let’s take a look at the basics.

What Is SEO?

Search Engine Optimization is the art of making your site/blog seem particularly useful and important to Google, so it’ll list your pages higher than those of […]

Lindsay2011-10-02T10:03:47+02:00October 2nd, 2011|Categories: Member Blog, Resources|Tags: Author Blogging, Book Promotion Articles|