Author Branding

Today, publishers are looking more to cut back on the amount of titles they release and focus their marketing clout and expenditure on extracting as much as possible from the branding of high-end authors. That doesn’t mean mainstream publishing editors aren’t open to new authors with an original book or voice. It just means the playing field is getting a little less hospitable. There seems to be a lot less players on the playing field and the substitution bench is getting crowded and our publishing managers are getting evermore conservative, unwilling to risk a late substitution from an unproven player […]