Book Marketing | Self-Publishing Review

Indie eBook Marketing: When You Get to the Fork in the Road, You Must Take It.

So you just created your first book and you’re done with the editing. You have someone lined up to help you with the formatting and to help you upload the ebook to the online retailers.

You’re an indie author and you’re going to self-publish. The ebook will be available for anyone in the world to buy. Look out Patterson and Hocking. Your Romance novel is in a hot genre. It won’t be long until you’re helping find someone to play your lead character in Hollywood. It’s the author’s dream.

One of the first things you realize is that you’re not […]

James Moushon2020-02-21T06:49:50+02:00January 31st, 2013|Categories: Features|Tags: Book Marketing|

How do you become as successful and well-known as Harry Potter or 50 Shades of Grey?

It seems to me that self-published writers are looked down on – that they’re just using up space in the market; that if their work was good enough to get a proper publishing deal it would have done; that they’re putting out any kind of rubbish just because technology allows them to. All of this went through my mind when I was considering whether to go ahead with it myself. Will I be a part of that stigma? Will people look down on me? Should I bother? Is my book good enough?

But what’s the alternative? I thought about not […]

Joe Lynam2020-02-21T03:54:59+02:00December 7th, 2012|Categories: Features, Member Blog|Tags: Book Marketing|

eBook Marketing: How Do You Target Your Reading Audience?

One of the first questions a new indie author must ask is what audience will buy my book? The second question is how will I market to this audience? Both questions should be asked way before you get to the publishing stage of your book.

In the old days, there was a very standard set of rules and procedures. If you were fortunate enough to get picked up by a publisher, you got the finished product to the editors and off your book went into the market place.

On the other side, if you had to do the publishing yourself […]

James Moushon2019-02-18T12:13:45+02:00September 28th, 2012|Categories: Features|Tags: Book Marketing, Book Promotion|

eBook Marketing: Is Buying a Great Book Review Your Cup of Tea?

With the huge controversy brewing in the Book Publishing Industry over book reviews and how they’re obtained and used, I thought I would jump in on this.

We have exposed a problem in the trust of one of the decision points buyers have. Is the ebook as good as the review says it is? How much do readers/buyers rely on reviews? Could this start the end of a time-old tradition? Are there professional reviewers still out there that have strong ethics and do the job honestly?

Reviews are Part of the Game

Indie authors are easy to point the finger […]

James Moushon2020-02-21T06:34:47+02:00September 18th, 2012|Categories: Features|Tags: Book Marketing|

Real eBooks: Are We Still in the Stone Age?

So when will we start to see REAL ebooks appear on the market? You know the ebooks that take advantage of their digital environment. Ebooks that have been rendered to improve the reader’s ebook experience. As the number of ebook devices explodes into the book reader’s world, the readers are going to expect more. This statement is especially true with the younger generation whose world seems to center around instant access.

I just completed a study of twenty newly released ebooks just to see how far the art of ebook publishing has advanced in the last year. I choose ebooks […]

James Moushon2020-02-21T03:29:13+02:00February 1st, 2012|Categories: Features|Tags: Book Formatting, Book Marketing, Smashwords|

Self-Publishers and eBook Authors Need a CHAMPION to Assist Them in Gaining Access to the Library Lending Process

Amazon’s entry into public libraries and their own lending process through the Prime program has just quadrupled the activity in ebook lending. With this rapid growth of the ebook lending process comes some inherent problems as everyone rushes to get a piece of the action.

At the top of the ladder are the traditional publishers, Amazon and Overdrive. They are the people that have the most control. Their motive is profit. At the bottom rung are the libraries and the authors.

I have discussed this issue with several authors recently and the sentiment is the same. “How do I make […]

James Moushon2020-02-21T03:31:36+02:00November 30th, 2011|Categories: Features|Tags: Author Branding, Book Marketing, Book Promotion|

eBook Marketing: What Goes Around Comes Around

To eBook authors, marketing can be a daunting task. Whether you’re an indie publisher or you are using a traditional publisher, the marketing is usually left up to you.

It is a digital world now and self-publishers are not tied to bookstores with limited shelf space and a revolving inventory. In fact it will be on sale for a very long time. With the longevity of your eBook’s life, you have the ability to try several different marketing avenues until you find one that works.

So where do you start with this marketing thing?

Your marketing goal should be to […]

James Moushon2020-02-21T03:57:06+02:00October 20th, 2011|Categories: Resources|Tags: Book Marketing|

Enterprise Authors: Rethinking the E-Book Revolution

There is something happening in the publishing industry right now. Something seismic. Regular men and women – children even! – are beginning to self-publish. The internet has given them the keys to a once gated empire – and the gatekeepers are not happy. There is a system in place for writers, a proven process that filters “the talentless hacks” from the Stephen Kings, JK Rowlings, and Stephanie Meyers of the world. And by sidestepping it, so-called ‘vanity’ authors are essentially flooding the market with a deluge of sub par fiction and nonfiction alike. This attitude has created an enormous tide […]