Book Promotion

First off, we’re talking virtual book tours, not a bookstore tour. The value is of course you can do it from your desk – but it does take a lot of work. What separates a book tour from just old-fashioned marketing? Timing, mostly. What makes a tour a tour is a blast all at once of reviews, interviews, guest posts and other content. This is hard to organize if you’re talking dozens of different sites. Getting people to post is one thing – getting them to post on time is another thing entirely.

Check out this helpful Virtual Book Tour […]

There are a lot of different types of directories: author listings, book listings, and libraries. This post will cover them all, some for free, some for a fee. I’m defining “directory” as any site where an author can add a book page, author page, or both.  It certainly can’t hurt to put your book wherever you can. It doesn’t even matter if no one buys it when they view the book on a particular page. A reader sees a book enough times and it might have the illusion of popularity. It’s also good for SEO: the more times your book […]

Though giving away your books has come with mixed success (see our post on free eBook promotions), it is still common practice for many self-publishers. This handy tool from Author Marketing Club puts all of the free submission services in one place.