Business | Self-Publishing Review

Selling for Non-Selling Professionals by Oreste J. D’Aversa

An experienced marketing professional offers friendly, focused advice for those new to the complexities of the sales business in Selling for Non-Selling Professionals©: Learn Basic, Proven and Results Oriented Sales Skills, Methods and Techniques to Get Clients Consistently with No Prior Sales Background and Increase Revenue.

Throughout the book, author Oreste J. D’Aversa repeats his “ABC”: Always Be Closing. Closing a sale requires empathy – the customer must feel that you care about his/her requirements, must always be “the star of your show,” since people “buy emotionally and justify intellectually.” His book covers such significant requisites as having a […]

SPR2019-04-05T08:15:14+02:00April 5th, 2019|Categories: New Releases|Tags: Business, Oreste J. D’Aversa|

Review: Leverage the Field for Success by John Jay McKey

A data analytics expert has created a new way to look at success in business, both in microcosm and from a universal perspective, in Leverage the Field for Success: Using Quantum Reality to Succeed in the Corporate World.

John Jay McKey invites the reader to examine work life, and indeed the whole of life, from the viewpoint of “the Field,” referencing scientific principles that have established that all matter is essentially not cells, but waves of energy. Many experiments have shown that phenomena such as shared and instant communication – as seen, for example, in the group behavior of […]

SPR2019-03-22T10:37:24+02:00March 22nd, 2019|Categories: Book Reviews, Lead Story|Tags: Business, John Jay McKey, Self-Help|

Review: Make It Rain: Increase Your Wealth & Financial Security by Vercie Lark

A successful investor offers personal and professional tips for others to follow in the practical and encouraging financial planning guide, Make It Rain: Increase Your Wealth & Financial Security.

Basing his advice on his own investment strategies, Lark’s book begins by asserting that amassing wealth is part of the American dream. To fulfill that dream, start with education: it’s a proven fact that those with better education earn more money. It’s also true that to amass wealth, one has to have discipline. Set an educational goal and follow through with it by completing high school, college or a trade […]

SPR2019-03-20T07:29:02+02:00March 18th, 2019|Categories: Book Reviews, Lead Story|Tags: Business, Finance, Vercie Lark|

Review: Unlocking the Natural-Born Leader’s Abilities by Salar A. Khan, MD, MBA

A successful example of what he wishes to convey, award-winning author Salar Khan uses his own life as an illustration of what constitutes leadership in Unlocking the Natural-Born Leader’s Abilities: An Autobiographical Exposé. Carefully presenting an objective picture, Khan shares his own memories to demonstrate the sorts of qualities a natural-born leader (NBL) would have, both innately and from training and experience.

Khan’s early life was rigorous: His parents were forced to migrate from India to Pakistan a few years before he was born, and six of his eleven siblings died by the age of four. When he was […]

SPR2019-01-22T10:28:25+02:00January 8th, 2019|Categories: Book Reviews, Lead Story|Tags: Business, Leadership, Non-Fiction, Salar A. Khan|

Review: Autonomous Vehicles by C D Leonard

Autonomous Vehicles by C D Leonard is a well-considered, wide-ranging examination of self-driven vehicles and their implications for the economy, ethics, and everyday life.

This comprehensive guide begins by posing two questions: What is autonomous driving, and how does it differ from normal driving as we currently know it? Indications are that the development of the autonomous car will require further new technologies to improve, protect and finally eliminate the driver. There are six possible levels of autonomous driving, ranging from complete human control, through partial, conditional, high and finally full control by the vehicle. Vehicular control would require the […]

SPR2018-11-20T08:01:00+02:00October 5th, 2018|Categories: Book Reviews|Tags: Business, Non-Fiction|

Review: Selling to China by Stanley Chao

A Chinese American business expert presents his latest wisdom regarding how small trading companies can establish economic links with counterparts in China in Selling to China: A Guide for Small and Medium-Sized Businesses.

The primary tenet for an SMB (small to medium-sized business) to bear in mind, Chao states, is that Chinese and American entrepreneurs have the same goal – to make money. This is especially true since the older “Mao” generation is phasing out, being replaced with what the author calls the “Me Generation” (age 20-30), which is less traditional, and more prepared to make deals.

When Chao […]

SPR2018-10-27T12:22:57+02:00September 27th, 2018|Categories: Book Reviews, Lead Story|Tags: Business, Non-Fiction, Stanley Chao|

Review: 2018 Tax Reforms: And What It Really Means for You by C D Leonard

2018 Tax Reforms: And What It Really Means for You, C D Leonard’s examination of the new tax laws of 2018, is a well-organized, accessible analysis of a generally complex subject.

In this comprehensive overview, Leonard aims to clarify both the facts and the myths regarding the new US legislation known as the Tax Cut and Jobs Act (TCJA) enacted this year by the Trump administration. Because the details of the TCJA can be daunting to a layperson, Leonard endeavors here to try to explain the basics of the new legislation to those who will be affected by it.[…]

SPR2019-01-22T15:29:49+02:00August 28th, 2018|Categories: Book Reviews, Lead Story|Tags: Business, Finance, Non-Fiction|

Review: The Imaginary Economy by Mario Fabbri

A pioneering Italian businessman reveals hidden truths about the framework of modern economics in The Imaginary Economy: A New Conception.

Beginning with the proposition that standard economic theory is based on “egregious mathematical mistakes” that don’t fit with real life, author Mario Fabbri notes that economic growth in the US from its inception until now has been amazingly stable – 1.9% per annum. There have been some deviations, as during the Great Depression, but these quickly self-correct. Why then do economists and politicians continue to assert that a particular policy or method would make huge changes in our economy?[…]