Barry Eisler Crunches the Numbers
Really can’t get enough of this story. A Barry Eisler interview on The Daily Beast:
[…]Ballantine managed to sell about 10,000 combined digital copies of my last two books at a $9.99 price point (a price point that was earning me $1.49 per unit sold, BTW) in the latest three-month period for which I have data. Call that 5000 of each book for three months, so 1,667 of each book per month. If I cut the Ballantine price in half and still can only move 1,667 units a month, at a $3.50 per unit royalty ($4.99 x 70% =


It used to be the refrain about self-publishing that to do it right you needed to hire a professional book-cover designer and a professional editor. While there is no doubt that self-publishers should do this, it doesn’t really seem to be the case that this entirely matters anymore. Plainly, we’re entering a new phase where people approach writing differently. People will forgive problems for a cheap read.
This sort of flies in the face of Barry Eisler 


