Free tools, tips and links from SPR on writing and selling your book
Successful Self-Publishing: Asking the Right Questions – Marketing and Distribution
Marketing and promotion can be more of a problem to a writer than any other facet of self-publishing. For one thing, we writers are people who sit alone in rooms. A lot. We’re introverts, more or less. For some of us, it’s extremely difficult to meet strangers, and when we’re invited to a party we stand in a corner or go talk to people we already know. Second, effective marketing and promotion takes planning, and it’s not easy to come up with a plan when you have no experience or education in marketing.
So […]




There’s been a lot of talk on this site about why editing is important to the quality of self-published books, and how poor editing is the reason self-published books are not taken seriously. One could imagine the impulse of some writers: well, the book’s already been bought, so what does it matter if there are some typos inside – the sale has already been made. Bad impulse – if you’re at all interested in generating good reviews and for gaining any kind of reputation to sell books in the future.
There are several key questions an author must ask themselves before embarking on their journey through self-publishing, whether they are prepared to go it alone or utilise an author solutions company to do the job for them.
The issue of branding is critical to a self-published author; It defines your book and it also defines you in the public mind. The obvious problem here is to find a title that stands out from the rest, attracts the attention of potential buyers and actually tells them what the book is about. It is the first step in answering the question in every reader’s mind; why should I read this book? Why should I care?
This recent 